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5 Product Strategy Consulting Tips for Data-Driven Marketing Campaigns

Smart Data Collective

Big data is extremely important in the marketing profession. A growing number of companies are using data analytics to better understand the mindset of their customers, provide better customer service , forecast industry trends and identify the ROI of various marketing strategies. billion on marketing analytics by 2026.

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10 Examples of How Big Data in Logistics Can Transform The Supply Chain

datapine

Table of Contents 1) Benefits Of Big Data In Logistics 2) 10 Big Data In Logistics Use Cases Big data is revolutionizing many fields of business, and logistics analytics is no exception. The complex and ever-evolving nature of logistics makes it an essential use case for big data applications. Did you know?

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Supercharging retail with AI: Blending commerce and lifestyle

CIO Business Intelligence

Much of this adoption will be driven by the need to resonate with savvy consumers who want to buy from brands that share their values and offer experiences that blend seamlessly into their online and IRL (in real life) lifestyles. The SAP CX AI Toolkit is a single Generative AI layer powered by data from across SAP products.

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Redefining clinical trials: Adopting AI for speed, volume and diversity

IBM Big Data Hub

Optimize protocols using historical and synthetic data Complex and stringent protocols are notorious for delaying clinical trials and eroding patient engagement. Diving deep into historical trial data with a protocol complexity rating also reveals golden insights, especially around patient-centric elements.

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The Growing Importance of AI for Small Businesses

Smart Data Collective

They can: Handle larger volumes of data Identify data patterns that are opaque to the human eye Work tirelessly around the clock (without errors or prejudice). From the gathered customer data, AI-infused CRM tools can decipher behavior patterns and analyze each customer’s position in the sales/marketing funnel. Conclusion.

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9 Ways Location Data Can Help You Excel in Retail

Smart Data Collective

One of the secrets to attracting and retaining customers is to become more data-centric. According to many surveys, more than 90% of retail organizations across a wide range of sectors feel location data is crucial to their success. In this article, we will talk about nine ways location data can help you excel in retail.

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How Big Data Is Transforming the Maritime Industry

Smart Data Collective

Now, Big Data in the maritime industry is the new revolution. An enormous amount of data is produced in an industry like the maritime industry, which manages many people and cargo. And data is everything in the twenty-first century. But, with the development of Big Data analytics, there is no better supply chain visibility.