Smart Data Collective

JUNE 25, 2021

Big data has been incredibly important in the marketing profession. Marketers need to rely heavily on big data technology to reach customers more effectively. Big data technology isn’t just important for making better insights. They must make sure that their marketing strategy is operating effectively.

Dashboards 91

Dashboards Metrics Marketing Key Performance Indicator 91

datapine

MAY 9, 2019

“Without big data, you are blind and deaf and in the middle of a freeway.” – Geoffrey Moore, management consultant, and author. In a world dominated by data, it’s more important than ever for businesses to understand how to extract every drop of value from the raft of digital insights available at their fingertips.

Business Intelligence 270

Business Intelligence Dashboards Data Warehouse Sales 270

Occam's Razor

JANUARY 4, 2022

Most important KPI? Consider that Display advertising is a tiny part of your budget. It is not a leap to suggest that it is a big distraction from what's important to anoint this barely-a-metric as a KPI. Occasionally, I might call it a KPI, but I have never anointed it as the Most Important KPI.

KPI 127

KPI Advertising Metrics Measurement 127