CIO Business Intelligence
MARCH 21, 2022
Science: Thanks to recent IT advances, scientists today can better collect, share, and analyze data from experiments. Data scientists can help with this process. Social networking: Social networking data can inform targeted advertising, improve customer satisfaction, establish trends in location data, and enhance features and services.
Occam's Razor
MARCH 23, 2021
Is campaign strategy x better than campaign strategy y ? Because they are both different, both have different executive sponsors and it is insanely hard to know based on data we have which one is better. Does advertising really have a long-term business impact ? More shouting is not really better – and it is expensive!
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O'Reilly on Data
MAY 14, 2020
AI PMs should enter feature development and experimentation phases only after deciding what problem they want to solve as precisely as possible, and placing the problem into one of these categories. Experimentation: It’s just not possible to create a product by building, evaluating, and deploying a single model.
Occam's Razor
APRIL 29, 2013
Marketer, is not spent with data you''ll fail to achieve professional success.]. Many used some data, but they unfortunately used silly data strategies/metrics. And silly simply because as soon as the strategy/success metric being obsessed about was mentioned, it was clear they would fail. Not going to happen.
Sisense
NOVEMBER 23, 2020
You just need to look at some of the world’s leaders in advertising and marketing, like Facebook, who are pioneering how they target their customers using leading edge technology, and the wealth and abundance of data at our disposal these days, to see the true power of analytics in marketing.”.
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