Advertising Experimentation Optimization Statistics 
O'Reilly on Data
JULY 28, 2020
Without clarity in metrics, it’s impossible to do meaningful experimentation. AI PMs must ensure that experimentation occurs during three phases of the product lifecycle: Phase 1: Concept During the concept phase, it’s important to determine if it’s even possible for an AI product “ intervention ” to move an upstream business metric.
CIO Business Intelligence
MARCH 21, 2022
As such, a data scientist must have enough business domain expertise to translate company or departmental goals into data-based deliverables such as prediction engines, pattern detection analysis, optimization algorithms, and the like. Learn from data scientists about their responsibilities and find out how to launch a data science career. |
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Occam's Razor
FEBRUARY 7, 2022
Since you're reading a blog on advanced analytics, I'm going to assume that you have been exposed to the magical and amazing awesomeness of experimentation and testing. And yet, chances are you really don’t know anyone directly who uses experimentation as a part of their regular business practice. Wah wah wah waaah.
Occam's Razor
MARCH 23, 2021
Does advertising really have a long-term business impact ? This is very hard to do, we now have a proven seven-step experimentation process, with one of the coolest algorithms to pick matched-markets (normally the kiss of death of any large-scale geo experiment). You have the start of a fabulous in-flight optimization engine.
Occam's Razor
SEPTEMBER 19, 2011
We have to do Search Engine Optimization. We have to do location-based advertising to squarefour people. We can't forget Mobile advertising. Smart Marketers work hard to ensure that their digital marketing and advertising efforts are focused on the most impactful portfolio of channels. We have to do Email Marketing.
The Unofficial Google Data Science Blog
JUNE 30, 2016
In an ideal world, experimentation through randomization of the treatment assignment allows the identification and consistent estimation of causal effects. Your company has recently launched a new pickup truck, along with the corresponding online advertisement campaign. For example, imagine that you are working for a car manufacturer.
Occam's Razor
JULY 24, 2018
The ability to optimize landing pages. Ignore the metrics produced as an experimental exercise nine months ago. You can see the company’s marketing strategy spans television and other offline advertising, including retail. So, how do we ensure that each has an optimal analytical approach?
Expert insights. Personalized for you.
363 
Let's personalize your content