datapine

JUNE 3, 2019

To compete, evolve, and remain relevant, today’s forward-thinking businesses always strive to improve the efficiency of their internal processes while measuring their success – and hiring talent is no exception. It measures the amount of time it would take to locate and hire a potential new employee. .” – Bill Gates.

Metrics 210

Metrics Dashboards KPI Measurement 210

Sisense

JUNE 22, 2021

As a marketer, attribution is one of the most important challenges you face today in a multi-channel world. Traditional marketing attribution will tell you that the email campaign converts the best and that you should drop the rest. Get a unified view of all your marketing data sources. Learn more.

Data-driven 52

Data-driven Sales Marketing Key Performance Indicator 52

Occam's Razor

JANUARY 21, 2009

Why just measure conversions as one purchase or conversions just as a submission of a lead or opening of an account on facebook / twitter / what ever? Why not measure Visitor behavior after that first purchase / lead / membership sign up (or the first super poke)? Yet it is likely that you are measuring incomplete success.

Measurement 75

Measurement Analytics Metrics Key Performance Indicator 75

Occam's Razor

OCTOBER 14, 2014

In this type of an environment, I've frequently stressed the value of identifying targets for your key performance indicators. See step four in the process for creating your Digital Marketing and Measurement Model.]. In turn, that will help you figure out where and how much to dig to understand performance.

Key Performance Indicator 133

Key Performance Indicator Metrics Reporting Marketing 133

datapine

FEBRUARY 4, 2020

Let’s face it: every serious business that wants to generate leads and revenue needs to have a marketing strategy that will help them in their quest for profit. If you are reading this, it probably means that you understand the importance of tracking your performance and its progression over time. What Is A Marketing Report?

Reporting 280

Reporting Marketing Advertising Metrics 280

Occam's Razor

JULY 22, 2013

For example AIDA is from the siloed lens of Marketing (and full disclosure, I humbly believe serves company's own selfish perspective). Most of the frameworks we have also don't optimally capture the complexity of digital marketing and measurement. We don't think about our marketing expansively enough.

Measurement 163

Measurement Marketing Key Performance Indicator Metrics 163

Smart Data Collective

APRIL 18, 2023

Marketing is becoming more science than art due to digitization. Data-savvy marketers have access to valuable insights into their customers, performance, and opportunities for improvement. Marketing departments that don’t embrace analytics risk being outpaced by competitors and consumer expectations.

Marketing 100

Marketing Data Analytics Analytics Advertising 100

datapine

OCTOBER 10, 2019

A business dashboard offers at-a-glance insights based on key performance indicators (KPIs) and is an intuitive and visually pleasing way to consume data. Looking at total digital advertising spent and the revenue. d) What KPIs, if measured, will help them reach their goals?

Dashboards 146

Dashboards Visualization Sales Metrics 146

Occam's Razor

MARCH 25, 2014

I recently had an opportunity to recommend to a group of CEOs everything they should measure for everything they should do with digital. In this post I want to share that one-page list of the best metrics for digital content, marketing and business success with you. Assists incentivizes the right behavior by your marketers.

Metrics 155

Metrics Marketing Strategy Key Performance Indicator 155

Occam's Razor

JUNE 4, 2012

These insightful reports are from the six I'd created for my latest video for the Market Motive Web Analytics Master Certification course. My latest video was on how to find meaningful insights, faster, when performing paid search analysis with web analytics tools (rather than, say, the AdWords or Bing UI).

Reporting 127

Reporting Analytics Metrics Advertising 127

Occam's Razor

JANUARY 31, 2017

The higher order bit is that we want Reliance to be encouraged into action because as the above slides shows they are not competitive with the Market Leader. And, the conversation shifts from discussing the twelve month trends and the green/gray bars and excuses about advantages of the Market Leader. Scroll back up and compare.

Visualization 148

Visualization IT Strategy Key Performance Indicator 148

datapine

OCTOBER 29, 2021

Typically, weekly status reports are used to track progress or performance for different business scenarios, such as projects, sales, finances, marketing campaigns, human resources, or any other area that might be relevant. Weekly Marketing Report. Weekly Report Templates For Status Tracking. Let’s look at it more in detail.

Interactive 220

Interactive Reporting Dashboards Metrics 220

Occam's Razor

JANUARY 4, 2022

None of them are KPIs, most barely qualify to be a metric because of the profoundly questionable measurement behind them. ]. The respected industry body quickly pivoted to lamenting their findings that demonstrate eight of the top 12 KPIs being used to measure media effectiveness are exposure-counting KPIs. A very good lament.

KPI 127

KPI Advertising Metrics Measurement 127

Occam's Razor

AUGUST 22, 2022

You do the best you can with a marketing campaign (creative, audience, targeting, channels, media plan elements like duration, reach, frequency, media delivery quality elements like AVOC, Viewability, etc.), and sometimes the dice does not roll your way when you measure impact. Sophisticated brand measurement is hard.

KPI 105

KPI Metrics Measurement Marketing 105

Occam's Razor

MAY 2, 2017

People ask me this seemingly simple question all the time: What Key Performance Indicators should we use for our business ? That then takes us down the very best way to answer that question, to use the five-step process to build out the Digital Marketing and Measurement Model. We have to really get good at this.

Metrics 141

Metrics Key Performance Indicator B2B Measurement 141

Occam's Razor

FEBRUARY 3, 2014

YouTube Marketing and Analytics Framework for Success. Some use the display advertising options on YouTube, but are not sure what value those ads deliver (and how to think of them in context of web display ads or even TV). It is a pure advertising platform (like every site on the world). How to measure (success)?

Marketing 149

Marketing Analytics Advertising Measurement 149

Occam's Razor

DECEMBER 9, 2013

Progress in digital marketing and analytics in either scenario becomes painful (the organization / systems / thinking is simply not in the optimal position). In this post I want to arm you with the evolution you should undertake in your companies when it comes to marketing and analytics. Owning audiences, instead of just renting them.

Marketing 165

Marketing Analytics Key Performance Indicator Optimization 165

FineReport

DECEMBER 29, 2021

These KPI metrics are critical data to analyze and evaluate a company’s sales, human resources, and marketing, and operational activities. Dashboard metrics tool tracks key performance indicators to monitor marketing activities over time and across various channels. It uses a performance metrics dashboard.

KPI 52

KPI Metrics Dashboards Key Performance Indicator 52

Occam's Razor

JULY 15, 2014

The VPs of Marketing, Advertising, Product, Public Relations, Human Resources etc., They should get a handful of numbers/charts (ideally identified upfront by the Digital Marketing and Measurement Model – DMMM) and they should get your brain in a box. The cool part is that you have the ability to do that.

Dashboards 159

Dashboards Key Performance Indicator Snapshot Slice and Dice 159

Occam's Razor

FEBRUARY 28, 2017

The qualitative surveys measuring unhappiness went down even more than before. A Key Performance Indicator (KPI), our industry’s lingo for what becomes The metric, has massive influence. You are what you measure. Bonus: Remember, you can measure profit everyday in Google Analytics! ]. Humans are pavlovian.

Key Performance Indicator 106

Key Performance Indicator Metrics Measurement Advertising 106

Jet Global

MAY 15, 2020

A financial Key Performance Indicator (KPI) or metric is a quantifiable measure that a company uses to gauge its financial performance over time. This key financial metric gives a snapshot of the financial health of your company by measuring the amount of cash generated by normal business operations.

Metrics 98

Metrics Finance Reporting KPI 98

FineReport

MAY 25, 2023

Its primary objective is to enhance the HR department’s recruitment processes, optimize workplace management, and improve overall employee performance. With a plethora of HR key performance indicators (KPIs), the aim is to transition from mere reporting to leveraging analytics effectively. What is an HR Dashboard?

Dashboards 52

Dashboards Metrics Cost-Benefit Key Performance Indicator 52

Occam's Razor

OCTOBER 10, 2011

I am going to break one of my unspoken cardinal rules: Only write about real problems and measurement that is actually possible in the real world. I am going to define a way for you to think about measuring social media, and you can't actually easily measure what I am going to recommend. So why not measure that?

Metrics 165

Metrics Measurement Advertising Key Performance Indicator 165

Occam's Razor

AUGUST 11, 2015

" Look, just grow the pie, just do better marketing. Finally for outcomes I've picked Page Value (remember, it is imprecise to measure session level metrics like conversion rate, goal completions, for hit level dimensions like pages). Fewer Google Analytics posts, more broad marketing and business consulting posts!

Reporting 158

Reporting Analytics Metrics Key Performance Indicator 158

Occam's Razor

AUGUST 11, 2014

See: Best Metrics For Digital Marketing: Rock Your Own And Rent Strategies ). Almost always your efforts to apply custom or standard attribution models will show up in tables and graphs that measure conversions/outcomes. Always focus on the complete journey! They will be silent and behind the scenes. Always do this!

Metrics 147

Metrics Dashboards Key Performance Indicator B2B 147

Occam's Razor

MAY 19, 2014

Why not just measure Profit?" " That is right, we will measure it. I like it because CTR it immediately discourages spray and pray strategies so prevalent in our industry (particularly in display advertising). Dare I say, a key performance indicator. It should be immediately adjacent.

Metrics 159

Metrics Key Performance Indicator Analytics Marketing 159

Occam's Razor

OCTOBER 24, 2016

You want to win big with data, with marketing, with transformative digital yada yada and blah blah, evolve. I'll say this again at the very end… As a Marketer or an Analyst, there is nothing you'll attempt that will be more complex and challenging than what you are about to read in this post. Evolution works.

Metrics 146

Metrics Marketing Optimization Modeling 146

datapine

APRIL 9, 2019

By leveraging HR KPIs (Key Performance Indicators), which are measurements that enable businesses to track very specific areas of human resources-related data, companies like yours can continuously and consistently improve their HR capabilities. Cost of labor. Recruitment costs. a) Recruiting HR Report Template and KPIs.

Reporting 155

Reporting Dashboards Metrics Cost-Benefit 155

datapine

FEBRUARY 23, 2023

It is very likely that you have found yourself looking at a chart or graph at work, in the news, sports, media, advertising, and many other places at some point in your life. They are great for displaying a single value/measure within a quantitative context, such as to the previous period or to a target value.

Visualization 177

Visualization Dashboards Sales Measurement 177

Occam's Razor

JUNE 28, 2011

Perhaps your client did not provide you with the all important Web Analytics Measurement Model. I mean the metrics contained in 99% of digital advertising reports: Impressions, Clicks, or Emails Sent. I love Loyalty and Recency because they measure what actually matter (repeated frequent visits by an individual. " Sad.

Metrics 126

Metrics Measurement Key Performance Indicator Reporting 126

Occam's Razor

OCTOBER 19, 2010

Disclosure:] I am the co-Founder of Market Motive Inc and the Analytics Evangelist for Google. None of these tools vendors have any relationship with Market Motive either. Besides that to me SEO is an important part of marketing. You'll measure Task Completion Rate in 4Q (below). Percent Mobile. LivePerson.

Analytics 135

Analytics Testing Measurement Optimization 135

Occam's Razor

APRIL 23, 2012

Helps make marketing better. You know the drill: Measure. Leaders don't quite appreciate the deep, and often corrosive, consequences of choosing metric x over metric y as a key performance indicator (KPI). It communicates to them how their personal success will be measured. What does Page Views measure?

Measurement 152

Measurement Key Performance Indicator Metrics KPI 152

datapine

JANUARY 31, 2022

For example, in regards to marketing, traditional advertising methods of spending large amounts of money on TV, radio, and print ads without measuring ROI aren’t working like they used to. We’re living in the most competitive business market in history. Let’s see it with a real-world example. The results?

Business Intelligence 214

Business Intelligence Analytics Cost-Benefit ROI 214

Smart Data Collective

SEPTEMBER 30, 2019

These days, 92% of businesses are using data and analytics to gain greater insights into marketing. By implementing the right IT solutions , reporting tools, and learning how to analyze and measure your data accurately, it is only then that you can make the data-driven decisions to propel your company forward. Democratize Data.

Data-driven 73

Data-driven Key Performance Indicator Big Data Advertising 73

Occam's Razor

APRIL 29, 2013

It turns out that Marketers, especially Digital Marketers, make really silly mistakes when it comes to data. In the last couple months I've spent a lot of time with senior level marketers on three different continents. Marketer, is not spent with data you''ll fail to achieve professional success.]. Small data.

Marketing 166

Marketing Metrics Advertising Measurement 166

Occam's Razor

MARCH 7, 2016

I want you to sign up for something very, very special I'm doing: Writing short stories from the intersection of marketing and analytics. My newsletter is called The Marketing < > Analytics Intersect. but also trying to influence your marketing strategy. My goal is to get you promoted, you are going to love it.

Marketing Analytics 86

Marketing Analytics Marketing Analytics KPI 86

Jet Global

JUNE 30, 2021

A chief executive officer (CEO) key performance indicator (KPI) or metric is a relative performance measure that a CEO will use to make informed decisions. Quick Ratio = (Cash + Marketable Securities + Accounts Receivable) / Current Liabilities. The ROE CEO KPI can help track this performance.

Metrics 106

Metrics KPI Dashboards Advertising 106