Smart Data Collective

NOVEMBER 5, 2023

Marketing analytics has become a dealmaker in the business world. Companies are projected to spend over $10 billion on marketing analytics technology in 2028. The digital marketing sector is among those most influenced by the benefits of analytics technology. The benefits are massive.

Marketing 106

Marketing Analytics ROI Data-driven 106

Occam's Razor

MAY 5, 2016

Both the non-intelligent advertiser and the non-intelligent publisher. Neither wants to grow up and consider using the data available for Mitch to be smarter about advertising. Relevance in advertising is possible, it is even exciting. One caveat… This blog does have any advertising on it. You will be rich.

Metrics 103

Metrics Reporting Analytics Advertising 103

Sisense

JUNE 17, 2021

According to Possible, a global creative marketing and advertising agency, it didn’t. Tip: Measure the metrics that matter. When it comes to marketing, don’t be blinded by the glisten of views, likes, and comments. But did it actually work? Now, good luck trying to get the jingle out of your head.).

Marketing 52

Marketing Interactive Metrics Advertising 52

Occam's Razor

JANUARY 4, 2022

We can all use head fake metrics to calling out useless activity metrics. [ None of them are KPIs, most barely qualify to be a metric because of the profoundly questionable measurement behind them. ]. Consider that Display advertising is a tiny part of your budget. Conversion Rate obviously is a fine metric.

KPI 127

KPI Advertising Metrics Measurement 127

Occam's Razor

JANUARY 7, 2019

Does Facebook advertising really work better than TV? Here are five brand and five performance metrics that'll be your BFFs in 2019, as you social strategy lives up to that now famous mantra: Show me the money! Shifting to See-Think-Do-Care is the single biggest force multiplier when it comes to your marketing.

Marketing Analytics 88

Marketing Analytics Marketing Analytics Strategy 88

Occam's Razor

APRIL 21, 2014

I am having issues prioritizing 1) recommending fixing on site issues affecting real traffic levels versus 2) correcting significant configuration issues in Analytics measuring current site traffic. Even the worst analytics configuration in the world will most likely allow you to measure cart and checkout abandonment rate.

Marketing Analytics 131

Marketing Analytics Marketing Analytics Measurement 131

Occam's Razor

MAY 27, 2015

Programmatic advertising is all the rage. Google's Adwords is perhaps the simplest example of programmatic advertising. I love the shift to intent-based targeting (I cannot stress how massively important to the future of advertising and marketing). Our advertising will rain down massive revenues! !"

Marketing Analytics 153

Marketing Analytics Marketing Analytics Advertising 153