Occam's Razor

JANUARY 7, 2019

Does Facebook advertising really work better than TV? All advertising that fails does so because the Marketer behind it understands only one sliver of the experience, then solves for that sliver with heart-breaking short-term focus. if you double your impact. Run one super-large controlled experiment. Or, to disprove it.

Marketing Analytics 88

Marketing Analytics Marketing Analytics Strategy 88

Sisense

JUNE 17, 2021

According to Possible, a global creative marketing and advertising agency, it didn’t. Tip: Measure the metrics that matter. When it comes to marketing, don’t be blinded by the glisten of views, likes, and comments. But did it actually work? Now, good luck trying to get the jingle out of your head.).

Marketing 52

Marketing Interactive Metrics Advertising 52

Occam's Razor

JANUARY 4, 2022

None of them are KPIs, most barely qualify to be a metric because of the profoundly questionable measurement behind them. ]. The respected industry body quickly pivoted to lamenting their findings that demonstrate eight of the top 12 KPIs being used to measure media effectiveness are exposure-counting KPIs. A very good lament.

KPI 127

KPI Advertising Metrics Measurement 127

Occam's Razor

MAY 27, 2015

Programmatic advertising is all the rage. Google's Adwords is perhaps the simplest example of programmatic advertising. I love the shift to intent-based targeting (I cannot stress how massively important to the future of advertising and marketing). Our advertising will rain down massive revenues! !"

Marketing Analytics 153

Marketing Analytics Marketing Analytics Advertising 153

Occam's Razor

APRIL 21, 2014

I am having issues prioritizing 1) recommending fixing on site issues affecting real traffic levels versus 2) correcting significant configuration issues in Analytics measuring current site traffic. Even the worst analytics configuration in the world will most likely allow you to measure cart and checkout abandonment rate.

Marketing Analytics 131

Marketing Analytics Marketing Analytics Measurement 131

Smart Data Collective

APRIL 18, 2023

Marketing departments that don’t embrace analytics risk being outpaced by competitors and consumer expectations. A recent survey found that 73% of consumers expect marketers to anticipate their needs. Marketing analytics is about identifying patterns within data to make smarter decisions.

Marketing 100

Marketing Data Analytics Analytics Advertising 100

Occam's Razor

SEPTEMBER 30, 2013

In the right nav you''ll see two discreet sections with my books and my start up Market Motive. That could possibly be considered advertising. There are three posts out of 283 about my book, and just five that mention Market Motive. They are often measured on impressions (or worse, "connections") and clicks.

Marketing Analytics 154

Marketing Analytics Marketing Visualization Analytics 154

Occam's Razor

FEBRUARY 7, 2022

It is published 50x/year, and shares bleeding-edge thinking about Marketing, Analytics, and Leadership. Perhaps one of the most difficult ones is to figure out complex relationships over long periods of time: Does brand advertising ( sometimes hideously also called “upper funnel” ) actually drive performance outcomes in the long run ?

Experimentation 101

Experimentation Testing Optimization Marketing 101

Smart Data Collective

MAY 31, 2023

Most savvy marketers recognize the importance of using analytics technology to optimize their strategies to get a higher ROI. One example of this trend is by using analytics to measure the engagement of Instagram stories to get customers to interact more frequently.

Marketing 77

Marketing Data Analytics Analytics Interactive 77

Occam's Razor

JUNE 7, 2017

Why is this reality not smacking some sense into your marketing strategy? The Broken Promise of Marketing Utopia: Examples. Do you have access to any data to measure how deeply non-impactful your organic Social Media efforts are? And they can also measure how many of them walked into a Chick-fil-A in the next 12 hours.

Advertising 162

Advertising Marketing B2B ROI 162

Occam's Razor

MARCH 7, 2016

Of course, measure that using the four best social media metrics !) There is no doubt that if you do something that catches fire (I refuse to use the v word), these rented platforms can really reach massively move people than you can all by yourself (often, you can't even get that reach with paid advertising). Maybe, maybe not.

Marketing Analytics 86

Marketing Analytics Marketing Analytics KPI 86