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AWS Clean Rooms proof of concept scoping part 1: media measurement

AWS Big Data

In this post, we outline planning a POC to measure media effectiveness in a paid advertising campaign. We chose to start this series with media measurement because “Results & Measurement” was the top ranked use case for data collaboration by customers in a recent survey the AWS Clean Rooms team conducted.

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Email Marketers Use Data Analytics for Optimal Customer Segmentation

Smart Data Collective

Like any other marketing strategy, you must measure email performance. Transactional data includes first and final purchases, products, number of purchases, date, statistics, typical order value, commodity purchase history, and total spending by a consumer. Digital workers measure almost anything they choose. Automation.

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Facebook Advertising / Marketing: Best Metrics, ROI, Business Value

Occam's Razor

We've seen explosive growth in brand pages, types of advertising and other fun ways to monetize this audience. A Facebook employee (FBe) gave a talk about measuring ROI/Value of Facebook campaigns. So to imply the ROI in Step 4 is sub-optimal. Why is it so hard to measure the value of Facebook? We can do much better.

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The Power of Big Data and Analytics in Digital Signage

Smart Data Collective

When linked with Big Data and analytics, it turns into a powerful tool that businesses can wield for customer engagement, real-time advertising, and more. These screens can collect data at a monumental scale: tracking eye movements, calculating linger time, measuring crowd density, and even observing emotional reactions.

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Excellent Analytics Tips #20: Measuring Digital "Brand Strength"

Occam's Razor

Bonus One: Read: Brand Measurement: Analytics & Metrics for Branding Campaigns ]. There are many different tools, both online and offline, that measure the elusive metric called brand strength. I believe it is one of the best possible ways to measure what humanity is thinking, and telling us via the queries they run on Google.

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Measuring Incrementality: Controlled Experiments to the Rescue!

Occam's Razor

We have to do Search Engine Optimization. We have to do location-based advertising to squarefour people. We can't forget Mobile advertising. Smart Marketers work hard to ensure that their digital marketing and advertising efforts are focused on the most impactful portfolio of channels. We have to do Email Marketing.

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Bringing an AI Product to Market

O'Reilly on Data

These measures are commonly referred to as guardrail metrics , and they ensure that the product analytics aren’t giving decision-makers the wrong signal about what’s actually important to the business. If this sounds fanciful, it’s not hard to find AI systems that took inappropriate actions because they optimized a poorly thought-out metric.

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