The Unofficial Google Data Science Blog

SEPTEMBER 23, 2015

by KAY BRODERSEN For the first time in the history of statistics, recent innovations in big data might allow us to estimate fine-grained causal effects, automatically and at scale. How can we predict the benefits the idea's realization would create for users, publishers, developers, or advertisers? Is a randomized experiment possible?

Advertising 47

Advertising Statistics Big Data Modeling 47

Occam's Razor

FEBRUARY 7, 2022

Since you're reading a blog on advanced analytics, I'm going to assume that you have been exposed to the magical and amazing awesomeness of experimentation and testing. Insights worth testing. The entire online experimentation canon is filled with landing page optimization type testing. You can test landing pages.

Experimentation 101

Experimentation Testing Optimization Marketing 101

Occam's Razor

JANUARY 6, 2010

2 Learn basic statistics. For all of the above reasons it is becoming ever more important that you are know atleast Statistics 101. If you have not been exposed to statistics perhaps you can take a class at a local community college or university. Knowledge of statistics is a key arrow to add to your analytical skills quiver.

Analytics 99

Analytics IT Statistics Metrics 99

datapine

NOVEMBER 15, 2022

Product metrics are quantitative performance measurements used by businesses to gain insights into various areas like product development, pricing, quality, and more. They can evaluate architectural measures, quality measures, software complexity, or functional size. What Are Product Metrics?

Metrics 141

Metrics KPI Measurement Dashboards 141

The Unofficial Google Data Science Blog

JUNE 30, 2016

Your company has recently launched a new pickup truck, along with the corresponding online advertisement campaign. A naïve way to solve this problem would be to compare the proportion of buyers between the exposed and unexposed groups, using a simple test for equality of means. For a random sample of units, indexed by $i = 1.

Statistics 44

Statistics Optimization Modeling Experimentation 44

Occam's Razor

APRIL 30, 2018

The Advertising Ecosystem: Passive Consumption. The Advertising Ecosystem: Passive Consumption. The teams naturally gravitate towards optimization and measurement that spans their individual mini-universes. Can we test different spending levels in that market? Over 90% of advertising is passive consumption.

Advertising 117

Advertising Metrics Measurement Insurance 117

Occam's Razor

MAY 4, 2010

They expose a person's critical thinking ability (something I highly recommend you test when you hire web analysts: Interviewing Tip: Stress Test Critical Thinking. If you express your opinion then present it in the from of a hypothesis that can be tested. Use this if it helps: Web Analytics Measurement Framework.

Testing 112

Testing Advertising Marketing Measurement 112

datapine

NOVEMBER 6, 2023

Every day, we encounter graphical representations of data in our jobs and also in the news or advertisements. Your Chance: Want to test a modern data visualization tool? However, the statistics on the side provide the necessary information to understand the starting and ending values.

Visualization 186

Visualization Cost-Benefit KPI Sales 186

The Unofficial Google Data Science Blog

MAY 31, 2016

However, it is generally not possible to determine the incremental impact of advertising by merely observing such data across time. One approach that Google has long used to obtain causal estimates of the impact of advertising is geo experiments. It is important that we can measure the effect of these offline conversions as well.

Advertising 42

Advertising Testing Sales Statistics 42

datapine

FEBRUARY 23, 2023

2) Charts And Graphs Categories 3) 20 Different Types Of Graphs And Charts 4) How To Choose The Right Chart Type Data and statistics are all around us. It is very likely that you have found yourself looking at a chart or graph at work, in the news, sports, media, advertising, and many other places at some point in your life.

Visualization 177

Visualization Dashboards Sales Measurement 177

Domino Data Lab

MAY 8, 2019

Visualizations are vital in data science work, with the caveat that the information that they convey may be 4-5 layers of abstraction away from the actual business process being measured. measure the subjects’ ability to trust the models’ results. Information can get quite distorted after being abstracted that many times.

Machine Learning 105

Machine Learning Data Science Modeling Visualization 105

datapine

SEPTEMBER 16, 2022

But often that’s how we present statistics: we just show the notes, we don’t play the music.” – Hans Rosling, Swedish statistician. The information in them can be misleading or misunderstood in a number of ways, a tactic that has been used for decades by journalists, politicians, and advertisers to manipulate audiences.

Visualization 304

Visualization Dashboards Data-driven Statistics 304

Occam's Razor

OCTOBER 24, 2016

The most primitive thing you can do to have a very strong people, process, structure foundation is to pick great metrics to measure. Most of you already measure the heck out of this. (If Only a handful of you measure micro-outcomes. There is just one model that passes all the smell tests, Time Decay. Tough metrics.

Metrics 146

Metrics Marketing Optimization Modeling 146

Domino Data Lab

JUNE 23, 2019

As a result, Skomoroch advocates getting “designers and data scientists, machine learning folks together and using real data and prototyping and testing” as quickly as possible. These measurement-obsessed companies have an advantage when it comes to AI. It is similar to R&D. Transcript. Hi, I’m Peter Skomoroch.

Management 110

Management Machine Learning Experimentation Metrics 110

Smart Data Collective

NOVEMBER 7, 2019

Mobile app development is a disruptive process that not only requires the realization of ideas but also requires using the right technology to build the app to ensure audience engagement and traction through adequate marketing measures. billion in revenues via paid downloads and in-app advertising by 2020.

Machine Learning 47

Machine Learning Marketing Recreation/Entertainment Advertising 47

Domino Data Lab

AUGUST 8, 2019

Their approach is to bombard “organoid” mini brains living in vats with potential cancer meds, to measure the meds’ relative effects. to join data science teams, e.g., to support advertising, social networks, gaming, and so on—I hired more than a few. Afterward, I headed quietly back to my laptop for some light coding to recover.

Data Science 71

Data Science Machine Learning Data Governance Statistics 71

Jet Global

MAY 15, 2020

A financial Key Performance Indicator (KPI) or metric is a quantifiable measure that a company uses to gauge its financial performance over time. This key financial metric gives a snapshot of the financial health of your company by measuring the amount of cash generated by normal business operations. What is a Financial KPI?

Metrics 98

Metrics Finance Reporting KPI 98

The Unofficial Google Data Science Blog

APRIL 16, 2019

Such decisions involve an actual hypothesis test on specific metrics (e.g. On the other hand, fledgling products often have neither the statistical power to identify the effects of small incremental changes, nor the luxury to contemplate small improvements. The metrics to measure the impact of the change might not yet be established.

Experimentation 68

Experimentation Sales Metrics Measurement 68

datapine

AUGUST 29, 2022

Stein Kretsinger, founding executive, Advertising. Not only does this digestible guide speak to the reader in a clear, decipherable language, but it is also rich in actionable tips in areas including A/B testing, social network analysis, regression, clustering, and more. An excerpt from a rave review: “The Freakonomics of big data.”.

Big Data 263

Big Data Data Analytics Analytics Data mining 263

Occam's Razor

JANUARY 9, 2012

Most companies are astonishingly blasé about data and possibilities of measurement. " Sad, unimaginative measurements of their sad, unimaginative campaigns. But you can probably find 1000 people *relevant* to your brand and message by advertising on 28 *relevant* channels in the long tail (those after channel #14).

Marketing 140

Marketing B2B Measurement Risk 140

datapine

DECEMBER 28, 2021

1) What Is A Misleading Statistic? 2) Are Statistics Reliable? 3) Misleading Statistics Examples In Real Life. 4) How Can Statistics Be Misleading. 5) How To Avoid & Identify The Misuse Of Statistics? If all this is true, what is the problem with statistics? What Is A Misleading Statistic?

Statistics 363

Statistics Advertising Visualization Data mining 363

datapine

SEPTEMBER 4, 2023

Your Chance: Want to test a powerful data visualization software? Big Mac burger represents a standardized product that includes input costs from various areas, such as agricultural commodities (beef, bread, lettuce, cheese), labor (blue and white collar workers), advertising, rent, and real estate costs, transportation, etc.,

Interactive 264

Interactive Visualization Cost-Benefit Dashboards 264