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Using Instagram Highlight Covers in Your Data-Driven Marketing Strategy

Smart Data Collective

Modern marketing strategies rely heavily on big data. Geoffrey Moore tweeted about this in 2012 when he said: “Without big data analytics, companies are blind and deaf, wandering out onto the Web like deer on a freeway.”. You can create a highly successful marketing strategy that depends on Instagram Stories and data analytics.

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5 Product Strategy Consulting Tips for Data-Driven Marketing Campaigns

Smart Data Collective

A growing number of companies are using data analytics to better understand the mindset of their customers, provide better customer service , forecast industry trends and identify the ROI of various marketing strategies. However, utilizing data analytics successfully can be a challenge. Make sure you have a clear goal.

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5 Ways CMOs Must Exploit the Benefits of Data Analytics

Smart Data Collective

The market for marketing analytics technology is growing nearly 14% a year. The demand for data analytics technology in the marketing will continue to grow as more executives recognize its benefits. Several ways to implement this strategy include paid advertising, influencer marketing, and content marketing.

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Five Proven Lead Generation Strategies to Merge with Data Analytics

Smart Data Collective

A growing number of marketers are using data analytics technology to optimize their lead generation models. One of the most important benefits of using data analytics is that it can improve AI algorithms. But what lead generation strategies can you use in conjunction with your data analytics tools.

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Using Analytics to Successfully Use Instagram Stories for Your Business

Smart Data Collective

Analytics technology is essential to the success of modern marketing. In the past, marketers had to rely heavily on their gut instinct, because the performance of various strategies was harder to measure. In the digital era, however, data analytics has made it much easier to figure out what strategies perform optimally.

Analytics 101
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6 Ways Data Analytics Can Improve Targeting with LinkedIn Ads

Smart Data Collective

More companies are using data analytics and AI to optimize their marketing strategies. You can use their sophisticated analytics dashboard to improve your marketing strategies. However, there are other ways to use big data to get the most of your LinkedIn marketing strategy. 1 – Location.

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Can Predictive Analytics Identify Future Crypto Profitability?

Smart Data Collective

Amid the recent volatility, this article focuses on whether crypto-assets can be profitable in the coming years. Predictive analytics technology is very useful in the context of investing and other financial management practices. Can predictive analytics determine if crypto investment turn profitable in the coming years?