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Analytics Technology Redefines Social Media Marketing in Sports

Smart Data Collective

Analytics technology has been a huge gamechanger for the sports industry. billion on analytics last year. Nabil M Abbas of Towards Data Science talked about one of the most interesting ways that data analytics is changing the NBA. Analytics technology has made it easier than ever to monitor fan engagement.

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Small Businesses Use Big Data to Offset Risk During Economic Uncertainty

Smart Data Collective

Big data technology used to be a luxury for small business owners. In 2023, big data Is no longer a luxury. One survey from March 2020 showed that 67% of small businesses spend at least $10,000 every year on data analytics technology. Big data offers many benefits for companies in any economy.

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6 Tremendous Benefits of Big Data for Financial Management

Smart Data Collective

More companies are investing in big data than ever these days. One survey published on CIO found that less than a third of companies have reported that big data has buy-in from top executives. If you are running a business that has not yet adapted a data strategy, you should keep reading.

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Managing Seasonal Fluctuations in Retail with Analytics

Smart Data Collective

Data analytics technology has helped retail companies optimize their business models in a number of ways. One of the biggest benefits of data analytics is that it helps companies improve stability during times of uncertainty. There are a number of huge benefits of using data analytics to identify seasonal trends.

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5 Product Strategy Consulting Tips for Data-Driven Marketing Campaigns

Smart Data Collective

Big data is extremely important in the marketing profession. billion on marketing analytics by 2026. A growing number of companies are using data analytics to better understand the mindset of their customers, provide better customer service , forecast industry trends and identify the ROI of various marketing strategies.

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Predictive Analytics Drives Criminal Justice Reform with Recidivism Forecasting

Smart Data Collective

We have previously talked about the role of predictive analytics in helping solve crimes. However, big data has also led to some concerns with racial profiling and other biases. Fortunately, machine learning and predictive analytics technology can also help on the other side of the equation.

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Will Predictive Analytics Help Forecast Profitable IPOs for Stock Traders?

Smart Data Collective

Investors are looking towards new machine learning capabilities to get more value out of their strategies by choosing better performing securities. A lot of experts have talked about the benefits of using predictive analytics technology to forecast the future prices of various financial assets , especially stocks.