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How Macmillan Publishers authored success using IBM Cognos Analytics

IBM Big Data Hub

It’s no wonder then that Macmillan needs sophisticated business intelligence (BI) and data analytics. For more than 10 years, the publisher has used IBM Cognos Analytics to wrangle its internal and external operational reporting needs.

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Making a Plan for BI Implementation

Smarten

Planning for Adoption of Business Intelligence Without business intelligence, the enterprise does not have an objective understanding of what works, what does not work, and how, when and where to make changes to adapt to the market, its customers and its competition. What will make the most sense?

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AI+BI: Augmented analytics will soon bring data-driven insight to the masses

Birst BI

When you hear the words “artificial intelligence,” (AI) what’s the first thing you think of: robots doing backflips , Alexa , medical diagnostic innovations or something else? If you’re a business intelligence (BI) and analytics application user, it’s likely that “data-driven insight to the masses” will soon be top-of-mind.

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Seven Steps to Success for Predictive Analytics in Financial Services

Birst BI

Fortunately, advances in analytic technology have made the ability to see reliably into the future a reality. Business applications & the birth of BI. Since the dawn of business applications, the fundamental purpose of these applications has been to increase the efficiency of business processes.

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How Embedded Analytics Gets You to Market Faster with a SAAS Offering

Start-ups & SMBs launching products quickly must bundle dashboards, reports, & self-service analytics into apps. Traditional Business Intelligence (BI) tools can provide valuable data analysis capabilities, but they have a barrier to entry that can stop small and midsize businesses from capitalizing on them.

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Understanding BI Tools in Today’s Market

Smarten

How Do We Define Business Intelligence Today? Business Intelligence (BI) is the lifeblood of an organization. As the Business Intelligence solution market evolves, it may be difficult for an organization to know when to invest in these tools, and which tools are best for enterprise and user needs.

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Position2’s Arena Calibrate helps customers drive marketing efficiency with Amazon QuickSight Embedded

AWS Big Data

Position 2 is a leading US-based growth marketing services provider focused on data-driven strategy and technology to deliver growth with improved return on investment (ROI). The team brings deep domain expertise in digital, B2B, B2C, analytics, technology, mobile, marketing automation, and UX/UI domain.