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5 Ways CMOs Must Exploit the Benefits of Data Analytics

Smart Data Collective

We have talked about the benefits of using big data in the marketing profession in the past. The top marketing strategists of every organization need to understand its benefits and use it effectively. The market for marketing analytics technology is growing nearly 14% a year. Social Media Marketing.

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8 Steps to Leveraging Analytics to Create Successful Ecommerce Stores

Smart Data Collective

Analytics technology is taking the ecommerce industry by storm. Ecommerce companies are expected to spend over $24 billion on analytics in 2025. While there is no debating the huge benefits that analytics technology brings to the ecommerce sector , many experts are pondering what those actual benefits are.

Analytics 114
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Using Analytics to Successfully Use Instagram Stories for Your Business

Smart Data Collective

Analytics technology is essential to the success of modern marketing. In the past, marketers had to rely heavily on their gut instinct, because the performance of various strategies was harder to measure. In the digital era, however, data analytics has made it much easier to figure out what strategies perform optimally.

Analytics 101
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Smart Businesses Must Invest in Data Analytics for Higher Conversions

Smart Data Collective

The good news is that data analytics technology can help level the playing field. You can procure data from analytics tools to optimize your landing pages to maximize conversions. Paying close attention to the right metrics in Google Analytics can help a lot. You can use data analytics tools to create these reports.

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How Embedded Analytics Gets You to Market Faster with a SAAS Offering

Start-ups & SMBs launching products quickly must bundle dashboards, reports, & self-service analytics into apps. Embedded analytics offers a strategic solution to this challenge. Challenges like infrastructure costs, safety concerns, as well as uptime and scaling can all be avoided with the right embedded analytics technology.

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6 Ways Data Analytics Can Improve Targeting with LinkedIn Ads

Smart Data Collective

Big data has become a very important part of modern marketing practices. More companies are using data analytics and AI to optimize their marketing strategies. This is especially true for companies using digital marketing practices, such as social media. Sprout Social has a blog post on accomplishing this.

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7 Ways to End Dead Digital Weight on Your Website with Analytics

Smart Data Collective

The first websites predated modern analytics technology. Google Analytics wasn’t launched until 2005. However, advances in analytics over the past decade have made it easier for companies to create quality websites. You can use sophisticated digital and behavior analytics technology.