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Analytics Technology Redefines Social Media Marketing in Sports

Smart Data Collective

Analytics technology has been a huge gamechanger for the sports industry. billion on analytics last year. Nabil M Abbas of Towards Data Science talked about one of the most interesting ways that data analytics is changing the NBA. We will also cover some of the changes brought on by data analytics.

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Data-Driven Marketing Strategies to Supercharge eCommerce Businesses

Smart Data Collective

New advances in data technology have been especially beneficial for marketing. E-commerce Companies Are Using Big Data Technology to Improve the Execution of their Marketing Strategies. From books, clothes, and shoes to courses and memberships, consumers are interacting with digital businesses more than ever.

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Data Analytics Helps Marketers Make the Most of Instagram Stories

Smart Data Collective

Big data technology has significantly changed the marketing profession over the last few years. One of the biggest changes brought on by big data has been in the field of social media marketing. Most savvy marketers recognize the importance of using analytics technology to optimize their strategies to get a higher ROI.

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Benefits of SMS for Data-Driven Marketing Strategies

Smart Data Collective

Big data is a gamechanger for the marketing sector. We have talked about the benefits of using big data in online marketing. However, there are other reasons to use big data to make the most of your marketing strategy. One often overlooked opportunity to leverage big data is in the context of SMS marketing.

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How Embedded Analytics Gets You to Market Faster with a SAAS Offering

Jet Global

Customers expect rapid value from your product (time-to-value), unwavering security of their data, and access to advanced analytics capabilities. All this occurs within a highly competitive market where differentiation is key to success. Here’s how. Infrastructure costs. Basic reporting is no longer enough.

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8 Data-Driven Strategies to Improve Customer Engagement

Smart Data Collective

A growing number of companies are using data analytics technology to improve customer engagement. The good news is that data analytics technology can drastically improve your customer engagement strategy. How much can data analytics help companies with their customer service strategy? Adopt personalized services.

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Here’s How Big Data And Business Card Marketing Go Together

Smart Data Collective

They believe that advances in big data have made business cards, brochures and direct mail marketing obsolete. We previously published an article on the state of direct mail marketing. We showed that marketers are actually using big data to improve the performance of their direct mail marketing campaigns.