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Analytics Technology Redefines Social Media Marketing in Sports

Smart Data Collective

Analytics technology has been a huge gamechanger for the sports industry. billion on analytics last year. Nabil M Abbas of Towards Data Science talked about one of the most interesting ways that data analytics is changing the NBA. Analytics technology has made it easier than ever to monitor fan engagement.

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Data Analytics Technology Proves Benefits of an MBA

Smart Data Collective

Data analytics technology is constantly shedding new insights into our lives. Many things are well observed through anecdotal experiences, but we have had a hard time proving them before data analytics technology became mainstream. How can data analytics technology help back it up? It has its appeal, sure.

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Data Analytics Technology is Positively Disrupting the World of Sports

Smart Data Collective

The sports analytics market will be worth $10 billion by 2028. For instance, the branding and marketing experts of the Superbowl would benefit from big data when planning the promotion and organization before it takes place. Data analytics technology has been applied to the skating industry, especially when it comes to scouting.

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The Importance of Analytics in Digital Marketing

Smart Data Collective

Marketing analytics has become a dealmaker in the business world. Companies are projected to spend over $10 billion on marketing analytics technology in 2028. The digital marketing sector is among those most influenced by the benefits of analytics technology. The benefits are massive.

Marketing 106
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Buyer’s Guide for Embedded Analytics

Selecting the right embedded analytics technology in a crowded market filled with sub-categories can be a daunting task. This eBook discusses the top evaluation criteria buyers of embedded analytics need to consider.

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Data Analytics Solves Manufacturing Marketing Agency Challenges

Smart Data Collective

Data analytics is unquestionably one of the most disruptive technologies impacting the manufacturing sector. Manufacturers are projected to spend nearly $10 billion on analytics by the end of the year. Data analytics can solve many of the biggest challenges that manufacturers face.

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IT Hardware Startups Turn to Data Analytics for Market Research

Smart Data Collective

Data analytics technology has been instrumentally valuable for the marketing profession. billion on marketing analytics within the next seven years. One of the biggest ways that data analytics is changing marketing is that it can help with marketing research.

Marketing 103
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How Embedded Analytics Gets You to Market Faster with a SAAS Offering

Embedded analytics offers a strategic solution to this challenge. Challenges like infrastructure costs, safety concerns, as well as uptime and scaling can all be avoided with the right embedded analytics technology. Here’s how.