Occam's Razor

MAY 2, 2017

People ask me this seemingly simple question all the time: What Key Performance Indicators should we use for our business ? and tell you what are the best key performance indicators (metrics) for them. The metrics you elevate to Key Performance Indicators rarely stay there forever – that would be suicide.

Metrics 141

Metrics Key Performance Indicator B2B Measurement 141

Occam's Razor

AUGUST 11, 2014

In the post Adil commented that he's observed that attribution modeling is missing from most web analytics dashboards. The post also shares a total of seven complete modules to your digital analytics dashboards. It is one complete representation of performance, usually illustrated in a table or a graph.

Metrics 147

Metrics Dashboards Key Performance Indicator B2B 147

Occam's Razor

FEBRUARY 28, 2017

A Key Performance Indicator (KPI), our industry’s lingo for what becomes The metric, has massive influence. Additionally, I passionately believe that optimal metrics help solve for more than an individual’s behavior. While not optimal, it was understandable given the evolutionary stage they were at.

Key Performance Indicator 106

Key Performance Indicator Metrics Measurement Advertising 106

Occam's Razor

JULY 22, 2013

Most of the frameworks we have also don't optimally capture the complexity of digital marketing and measurement. Truly reflect on whether our marketing and advertising initiatives are broad enough and optimized enough for each customer consideration stage, and finally. into their optimal consideration stages.

Measurement 163

Measurement Marketing Key Performance Indicator Metrics 163

datapine

FEBRUARY 4, 2020

Using the right marketing KPIs (key performance indicators) is a good start – what is now left is finding a way to organize it all in a way that makes sense and brings value. 1) Web Analytics Report. How do you know that? If you are doing things in the right way, should you do more of it? click to enlarge**.

Reporting 280

Reporting Marketing Advertising Metrics 280

Occam's Razor

OCTOBER 24, 2016

Step 1: Optimal Metrics. When it comes to your Digital Marketing and Digital Analytics practice, I've advocated slow and steady evolution. It lays out an evolutionary path for the key performance indicators you should use to drive digital sophistication inside your company. Step 1: Optimal Metrics.

Metrics 146

Metrics Marketing Optimization Modeling 146

Occam's Razor

FEBRUARY 3, 2014

YouTube Marketing and Analytics Framework for Success. If YouTube is so many things all at one time, and so many brand don't understand what to do on it optimally, how the heck does one go about measuring success? If you are a B2B company, checkout Cisco's social efforts. YouTube is magnificent. YouTube is amazing.

Marketing 149

Marketing Analytics Advertising Measurement 149

Occam's Razor

OCTOBER 10, 2011

Most of us have no idea how to participate optimally in this unique channel – we are doing TV on Twitter (breaks my heart). I want to propose a framework you can use to measure success using metrics that matter for one simple reason: They actually measure if you are participating in the channel in an optimal fashion.

Metrics 165

Metrics Measurement Advertising Key Performance Indicator 165

Occam's Razor

SEPTEMBER 21, 2015

We send out our multi-tab spreadsheets, our best Google Analytics custom reports , our great dashboards full of data , and more to the tactical layer of data clients. The Directors, the Marketers, the Optimization employees and our resident social media gurus. We added to your analytical skills a demand for business savvy.

Visualization 160

Visualization Key Performance Indicator Slice and Dice Strategy 160

Occam's Razor

JUNE 28, 2011

Perhaps your client did not provide you with the all important Web Analytics Measurement Model. I mean the metrics contained in 99% of web analytics reports: Visits, Page Views, or Time on Site. Let us not make them the center of our web analytics existence. Even with all that, I think the problem is you.

Metrics 126

Metrics Measurement Key Performance Indicator Reporting 126