Occam's Razor

AUGUST 11, 2014

In the post Adil commented that he's observed that attribution modeling is missing from most web analytics dashboards. The post also shares a total of seven complete modules to your digital analytics dashboards. It is one complete representation of performance, usually illustrated in a table or a graph.

Metrics 147

Metrics Dashboards Key Performance Indicator B2B 147

Occam's Razor

FEBRUARY 28, 2017

A Key Performance Indicator (KPI), our industry’s lingo for what becomes The metric, has massive influence. Bonus: Remember, you can measure profit everyday in Google Analytics! ]. You’ll recognize these most commonly as being set by Adobe or Google Analytics on your site to better track metrics like Sessions and Users.

Key Performance Indicator 106

Key Performance Indicator Metrics Measurement Advertising 106

Occam's Razor

JULY 22, 2013

Or, if you prefer, picking the wrong key performance indicators. Oh, and all free metrics too, 100% of which you can measure right now for free using something wonderful like Google Analytics. It does not stop at getting the first B2B contract. Why did the company have such a poor paid search strategy? Go, win big.

Measurement 163

Measurement Marketing Key Performance Indicator Metrics 163

Occam's Razor

FEBRUARY 3, 2014

YouTube Marketing and Analytics Framework for Success. If you are a B2B company, checkout Cisco's social efforts. For display ads, standard web analytics metrics apply: Click-through rate, % Assists (this is glorious!), YouTube is magnificent. YouTube is amazing. YouTube is… wait, let me quantify that.

Marketing 149

Marketing Analytics Advertising Measurement 149

datapine

FEBRUARY 4, 2020

Using the right marketing KPIs (key performance indicators) is a good start – what is now left is finding a way to organize it all in a way that makes sense and brings value. 1) Web Analytics Report. How do you know that? If you are doing things in the right way, should you do more of it? click to enlarge**.

Reporting 280

Reporting Marketing Advertising Metrics 280

Occam's Razor

SEPTEMBER 21, 2015

We send out our multi-tab spreadsheets, our best Google Analytics custom reports , our great dashboards full of data , and more to the tactical layer of data clients. We added to your analytical skills a demand for business savvy. In fact 86.4% of all Analyst careers fail due to a lack of this critical last mile skill!

Visualization 160

Visualization Key Performance Indicator Slice and Dice Strategy 160

Occam's Razor

OCTOBER 10, 2011

They share very specific guidance for businesses of different types (B2B, B2C, A2K) about how to identify the macro and micro conversions and then compute economic value. Use Google Analytics, Omniture, WebTrends, CoreIBMInsights, etc. But you can get that out of Google Analytics or Site Catalyst in five minutes.

Metrics 165

Metrics Measurement Advertising Key Performance Indicator 165

Occam's Razor

OCTOBER 24, 2016

When it comes to your Digital Marketing and Digital Analytics practice, I've advocated slow and steady evolution. It lays out an evolutionary path for the key performance indicators you should use to drive digital sophistication inside your company. Let's go. Ladders of Awesomeness #wth. Why do I say irritating?

Metrics 146

Metrics Marketing Optimization Modeling 146

Occam's Razor

JUNE 28, 2011

Perhaps your client did not provide you with the all important Web Analytics Measurement Model. I mean the metrics contained in 99% of web analytics reports: Visits, Page Views, or Time on Site. Let us not make them the center of our web analytics existence. Even with all that, I think the problem is you.

Metrics 126

Metrics Measurement Key Performance Indicator Reporting 126

datapine

JANUARY 31, 2022

Using business intelligence and analytics effectively is the crucial difference between companies that succeed and companies that fail in the modern environment. Your Chance: Want to try a professional BI analytics software? Experts say that BI and data analytics makes the decision-making process 5x times faster for businesses.

Business Intelligence 214

Business Intelligence Analytics Cost-Benefit ROI 214

Sisense

JUNE 7, 2021

When companies put their data to work by infusing analytics into daily tasks and business operations, they can gain critical visibility into what produces results and what doesn’t. According to a recent survey from Talend, only 48% of sales and marketing executives use data and analytics to make decisions. Sales dashboard examples.

Sales 52

Sales Analytics Key Performance Indicator Dashboards 52