Occam's Razor

JULY 22, 2013

Most of the frameworks we have also don't optimally capture the complexity of digital marketing and measurement. Truly reflect on whether our marketing and advertising initiatives are broad enough and optimized enough for each customer consideration stage, and finally. into their optimal consideration stages.

Measurement 163

Measurement Marketing Key Performance Indicator Metrics 163

Occam's Razor

FEBRUARY 28, 2017

A Key Performance Indicator (KPI), our industry’s lingo for what becomes The metric, has massive influence. Additionally, I passionately believe that optimal metrics help solve for more than an individual’s behavior. While not optimal, it was understandable given the evolutionary stage they were at. Times 1000.

Key Performance Indicator 106

Key Performance Indicator Metrics Measurement Advertising 106

datapine

FEBRUARY 4, 2020

Using the right marketing KPIs (key performance indicators) is a good start – what is now left is finding a way to organize it all in a way that makes sense and brings value. Using this data can provide insights on whether your investments are stable or need more optimization to deliver specified targets.

Reporting 280

Reporting Marketing Advertising Metrics 280

Occam's Razor

SEPTEMBER 21, 2015

The Directors, the Marketers, the Optimization employees and our resident social media gurus. You can cut yourself with it and embarrass yourself, or you can look the very best you ever have by using it optimally. Surely you are curious why the lovely hipster gentleman in a t-shirt was necessary to communicate with B2B bosses.

Visualization 160

Visualization Key Performance Indicator Slice and Dice Strategy 160

Occam's Razor

OCTOBER 24, 2016

Step 1: Optimal Metrics. It lays out an evolutionary path for the key performance indicators you should use to drive digital sophistication inside your company. The art and science of allocating optimal amounts of credit to each marketing channel, based on the activity it created, is called attribution analysis.

Metrics 146

Metrics Marketing Optimization Modeling 146

Occam's Razor

OCTOBER 10, 2011

Most of us have no idea how to participate optimally in this unique channel – we are doing TV on Twitter (breaks my heart). I want to propose a framework you can use to measure success using metrics that matter for one simple reason: They actually measure if you are participating in the channel in an optimal fashion.

Metrics 165

Metrics Measurement Advertising Key Performance Indicator 165

Occam's Razor

JUNE 28, 2011

Our Goal as a B2B business is to connect a high value prospect to an Authorized Dealer / Rep, to try to revolutionize our marketing by going after the search long tail with AdWords, and more. " Sub-optimal on so many fronts. It is not hard to imagine what a B2C site is trying to do. Don't think.

Metrics 126

Metrics Measurement Key Performance Indicator Reporting 126

Occam's Razor

FEBRUARY 3, 2014

If YouTube is so many things all at one time, and so many brand don't understand what to do on it optimally, how the heck does one go about measuring success? If you are a B2B company, checkout Cisco's social efforts. You have to pause and ponder that one. And yes, finally, there is the problem of measurement.

Marketing 149

Marketing Analytics Advertising Measurement 149

datapine

JANUARY 31, 2022

The companies that are most successful at marketing in both B2C and B2B are using data and online BI tools to craft hyper-specific campaigns that reach out to targeted prospects with a curated message. It is important to optimize processes, increase operational efficiency, drive new revenue, and improve the decision-making of the company.

Business Intelligence 214

Business Intelligence Analytics Cost-Benefit ROI 214

Sisense

JUNE 7, 2021

That means there is a huge opportunity for sales departments to use analyzed data to improve and streamline performance — especially in the sales arena, where key performance indicators (KPIs) like cost per lead, customer acquisition cost, and year-over-year growth rule the lives of front-line Account Development Reps (ADRs) and VPs alike.

Sales 52

Sales Analytics Key Performance Indicator Dashboards 52