Smart Data Collective

MARCH 28, 2022

Modern businesses that neglect to invest in big data are at a tremendous disadvantage in an evolving global economy. Smart companies realize that data mining serves many important purposes that cannot be overlooked. How do you know if your company is fully tapping into potential markets? Analyze Your Customer Data.

Data mining 99

Data mining Customer Analytics Marketing Advertising 99

Smart Data Collective

MARCH 11, 2022

There is no disputing that data analytics is a huge gamechanger for companies all over the world. Global businesses are projected to spend over $684 billion on big data by 2030. There are many ways that companies are using big data to boost their profitability. Do you know what motivates your customers?

Customer Analytics 117

Customer Analytics Analytics Key Performance Indicator Big Data 117

Business Over Broadway

SEPTEMBER 27, 2018

In this paper, I show you how marketers can improve their customer retention efforts by 1) integrating disparate data silos and 2) employing machine learning predictive analytics. Your marketing strategy is only as good as your ability to deliver measurable results. underspecified) due to omitted metrics.

Machine Learning 76

Machine Learning Data Integration Marketing Predictive Modeling 76

Cloudera

AUGUST 27, 2021

In 2020, the company served more than 158 million subscribers and was supporting ten billion customer activities each day. The organization was locked into a legacy data warehouse with high operational costs and inability to perform exploratory analytics. To learn more about Telkomsel’s work with Cloudera visit: [link].

B2B 87

B2B Digital Transformation Cost-Benefit Big Data 87