Smart Data Collective

JUNE 25, 2021

Big data has been incredibly important in the marketing profession. Marketers need to rely heavily on big data technology to reach customers more effectively. Big data technology isn’t just important for making better insights. Here the information is usually collected from multiple data sources.

Dashboards 91

Dashboards Metrics Marketing Key Performance Indicator 91

AWS Big Data

NOVEMBER 3, 2023

Better visibility can lend itself to gains in operational efficiency, informed business decisions, and further transparency into your return on investment (ROI) when using the various features available through AWS Glue. Both federated queries utilize appropriate filtering in order to only scan the necessary data from each source.

Metrics 87

Metrics Dashboards Metadata Visualization 87

Smart Data Collective

APRIL 20, 2021

Big data is having a tremendous impact on the future of modern business. Harvard Business Review Analytic Services recently published The State of Digital Adoption report on big data adoption in business, and its findings may surprise or even alarm many organizations and institutions.

Big Data 95

Big Data Strategy Digital Transformation Metrics 95

Smart Data Collective

APRIL 5, 2021

With individuals and their devices constantly connected to the internet, user data flow is changing how companies interact with their customers. Big data has become the lifeblood of small and large businesses alike, and it is influencing every aspect of digital innovation, including web development. What is Big Data?

Big Data 108

Big Data IT Data-driven Sales 108

Smart Data Collective

APRIL 21, 2022

We have pointed out in the past that big data offers a number of benefits for online commerce. One of the most important benefits of data analytics pertains to optimizing websites for a good user experience. One study found that the ROI of UX strategies is 9,900%. Data analytics can help with the UX process.

Data Analytics 117

Data Analytics Analytics Big Data Machine Learning 117

Smart Data Collective

MAY 18, 2022

Data analytics is an invaluable part of the modern product development process. Companies are using big data for a variety of purposes. Advances in data analytics have raised the bar with QA standards. All-in-One Big Data Platforms Are Key to Successful QA Systems. Data reporting.

Testing 108

Testing Data Analytics Analytics Big Data 108

Smart Data Collective

NOVEMBER 26, 2021

With the “big data” or insurmountable, high-volume amount of information, data analytics plays a crucial role in many business aspects, including revenue marketing. Data analytics refers to the systematic computational analysis of statistics or data. Holistic Customer Experience.

Marketing 111

Marketing Data Analytics Key Performance Indicator Analytics 111

Smart Data Collective

MAY 28, 2022

Fortunately, companies can use big data to optimize their business models. for every $1 they invest in data analytics. This is a stunning ROI. One of the most important ways for brands to improve their profitability with data analytics is through conversion rate optimization. Indeed, there’s one.

Data Analytics 107

Data Analytics Analytics Data mining ROI 107

Decision Management Solutions

JULY 8, 2020

Some years ago we did some research on the landscape of analytics capabilities. While there seem to be as many reasons for adopting analytic capabilities as there are organizations adopting analytics, the reality is that three key business needs are driving analytic adoption – reporting, monitoring and deciding: Reporting.

Reporting 134

Reporting Analytics ROI Key Performance Indicator 134

Smart Data Collective

MARCH 5, 2021

Data analytics has been a very important aspect of modern marketing strategies. A growing number of companies are using data analytics to reach customers through virtually every channel, including email. Email marketing is even more effective for companies that know how to use data analytics to get the most out of it.

Marketing 144

Marketing Data Analytics Analytics ROI 144

Smart Data Collective

AUGUST 21, 2019

Big data is changing the future of organizational decision making. Belkacem Athamena, a professor at Al Ain University of Science and Technology wrote a white paper on the evolution of big data in decision making. Global Executives Create Highly Sophisticated Big Data Decision Making Models.

Big Data 81

Big Data Modeling ROI Metrics 81

Smart Data Collective

OCTOBER 5, 2021

Analytics technology has been invaluable to modern marketing. The market for web analytics is projected to be worth $9.11 The utilization of analytics and big data in the marketing industry has played a massive role in this robust growth. PPC marketing would be infeasible in 2021 without analytics.

Analytics 120

Analytics Marketing ROI Testing 120

Smart Data Collective

SEPTEMBER 30, 2021

Analytics technology is essential to the success of modern marketing. In the digital era, however, data analytics has made it much easier to figure out what strategies perform optimally. Instagram marketing is one of the areas that can be highly dependent on analytics technology. However, you can’t just wing it.

Analytics 102

Analytics Marketing Sales Metrics 102

Occam's Razor

MAY 2, 2017

The very best analysts are know what matter’s the most are not the insights from big data but clear actions and compelling business impact from usually a smaller subset of key data. There is no golden metric for everyone, we are all unique snowflakes! :). If you want to play along. Don’t read what I’ve chosen.

Metrics 141

Metrics Key Performance Indicator B2B Measurement 141

Smart Data Collective

DECEMBER 17, 2021

Introduction: What is Marketing Analytics and How Does it Help Marketers? Marketing Analytics is the process of analyzing marketing data to determine the effectiveness of different marketing activities. The process of Marketing Analytics consists of data collection, data analysis, and action plan development.

Marketing Analytics 94

Marketing Analytics Marketing Data-driven Analytics 94

Smart Data Collective

AUGUST 30, 2021

Use data and analytics to back your claims. Unlike marketing metrics, knowledge management is challenging to measure. While there is no magic wand that you can swish and flick, there are certain metrics that you can track to measure the success of your knowledge base. So, regularly monitor these metrics.

Management 135

Management Analytics Metrics Measurement 135

Smart Data Collective

JUNE 30, 2022

Modern marketing strategies rely heavily on big data. One study found that retailers that use big data have 2.7 Big data is even more important for companies that depend on social media marketing. His statement about the importance of big data in social media marketing is even more true today.

Data-driven 111

Data-driven Marketing Strategy Big Data 111

Smart Data Collective

JUNE 16, 2022

Analytics is becoming more important than ever in the world of business. Over 70% of global businesses use some form of analytics. For both reasons, the role of CIOs has to embrace automation and analytical thinking in strategizing the organization’s initiatives. They are using analytics to help drive business growth.

Business Analytics 123

Business Analytics Analytics Forecasting Business Analysis 123

Occam's Razor

MARCH 25, 2014

In a world of infinite choice, the ability to pick critical few metrics to focus on is, well…, critical. It is the difference between plodding along, or winning big. In this post I want to share that one-page list of the best metrics for digital content, marketing and business success with you. It would not surprise me.

Metrics 155

Metrics Marketing Strategy Key Performance Indicator 155

datapine

JUNE 7, 2022

From political issues to sports statistics and the recent report you received on the ROI of your company blog, the internet as well as informational reports are flooded with examples of misleading data visualization. Bad data visualizations come in many forms, with some more obvious than others.

Visualization 267

Visualization Metrics Statistics Dashboards 267

Rocket-Powered Data Science

JULY 21, 2023

Here are four specific metrics from the report, highlighting the potentially huge enterprise system benefits coming from implementing Splunk’s observability and monitoring products and services: Four times as many leaders who implement observability strategies resolve unplanned downtime in just minutes, not hours or days.

Machine Learning 190

Machine Learning Metrics Reporting Internet of Things 190

BizAcuity

FEBRUARY 15, 2019

Sales Analytics in simple terms can be defined as the process used to identify, understand, predict and model sales trends and sales results and in this process of understanding of these trends helps its users in finding improvement points. Sales Analytics in Event Industry – A Perspective View.

Sales 67

Sales Analytics ROI B2B 67

Jet Global

MAY 1, 2023

Introduction Why should I read the definitive guide to embedded analytics? But many companies fail to achieve this goal because they struggle to provide the reporting and analytics users have come to expect. The Definitive Guide to Embedded Analytics is designed to answer any and all questions you have about the topic.

Analytics 52

Analytics Cost-Benefit Visualization Dashboards 52

Smart Data Collective

NOVEMBER 29, 2021

We have endlessly discussed the benefits of using big data to make the most out of your marketing strategies. Companies that neglect to use data analytics, AI and other forms of big data technology risk falling behind to their competitors. This is where data analytics is going to be important.

Data-driven 108

Data-driven Marketing Big Data Sales 108

Occam's Razor

FEBRUARY 25, 2013

This blog is centered around creating incredible digital experiences powered by qualitative and quantitative data insights. Every post is about unleashing the power of digital analytics (the potent combination of data, systems, software and people). Let's calculate the ROI of digital analytics.

Analytics 142

Analytics ROI Marketing Modeling 142

Smart Data Collective

SEPTEMBER 4, 2020

Big data is becoming increasingly important in business decision-making. The market for data analytics applications and solutions is expected to reach $105 billion by 2027. However, big data technology is only a viable tool for business decision-making if it is utilized appropriately.

Data-driven 86

Data-driven Big Data Metrics Strategy 86

IBM Big Data Hub

NOVEMBER 29, 2023

In 2023, the IBM® Institute for Business Value (IBV) surveyed 2,500 global executives and found that best-in-class companies are reaping a 13% ROI from their AI projects—more than twice the average ROI of 5.9%. Stream analytics can be used to help improve the speed and accuracy of models’ predictions.

Unstructured Data 84

Unstructured Data Data-driven ROI Machine Learning 84

AWS Big Data

APRIL 18, 2023

We wanted a way to measure that impact in a fast, efficient, easily accessible way from a return on investment (ROI) perspective. After we had established what capabilities we needed to close our analytics gap, we got in touch with the Amazon QuickSight team to help.

Dashboards 84

Dashboards ROI Visualization Metrics 84

datapine

MAY 11, 2022

Digital data not only provides astute insights into critical elements of your business but if presented in an inspiring, digestible, and logical format, it can tell a tale that everyone within the organization can get behind. Data visualization methods refer to the creation of graphical representations of information. c) Pie charts.

Visualization 252

Visualization Dashboards Key Performance Indicator Sales 252

datapine

APRIL 22, 2020

“Without big data analytics, companies are blind and deaf, wandering out onto the web like deer on a freeway.” – Geoffrey Moore. And, as a business, if you use your data wisely, you stand to reap great rewards. But, with so much data and such little time, where do you even begin? We live in the age of information.

Dashboards 189

Dashboards Key Performance Indicator Visualization Cost-Benefit 189

datapine

JANUARY 7, 2020

Without big data analytics, companies are blind and deaf, wandering out onto the Web like deer on a freeway. We are indeed living in a time rich in invaluable digital data. Companies that use data analytics are five times more likely to make faster decisions, based on a survey conducted by Bain & Company.

Dashboards 149

Dashboards Reporting KPI Metrics 149

BizAcuity

FEBRUARY 22, 2019

Financial Analytics – An Outlook. In today’s world of competitive businesses, analytics is an essential part of staying competitive especially in this digital era where data is omnipresent. Financial analytics is becoming an important and inherent part of software applications that are being used by event industry.

Analytics 75

Analytics Cost-Benefit Finance Sales 75

Smart Data Collective

JANUARY 5, 2021

We recently talked about the benefits of using big data in marketing. We even discussed some tools that leverage big data to get more value out of marketing strategies. These are all great reasons to use big data in marketing. But for accurate modeling, you need lots of reliable data. Lead Enrichment.

B2B 127

B2B Sales Marketing Big Data 127

datapine

NOVEMBER 5, 2019

In fact, according to eMarketer, 40% of executives surveyed in a study focused on data-driven marketing, expect to “significantly increase” revenue. Not to worry – we’ll not only explain the link between big data and business performance but also explore real-life performance dashboard examples and explain why you need one (or several).

Dashboards 220

Dashboards Cost-Benefit Sales Metrics 220

Occam's Razor

DECEMBER 9, 2013

Progress in digital marketing and analytics in either scenario becomes painful (the organization / systems / thinking is simply not in the optimal position). In this post I want to arm you with the evolution you should undertake in your companies when it comes to marketing and analytics. It is a part of multi-channel analytics chapter.

Marketing 165

Marketing Analytics Key Performance Indicator Optimization 165

Smart Data Collective

OCTOBER 21, 2020

The concept of email marketing predates the big data phenomenon by at least 20 years. However, data-driven insights have clearly played a profound role in the future of email marketing. Companies need to find new ways to use big data to embrace new email strategies. The Evolution of Email in the Age of Big Data.

Data-driven 79

Data-driven Big Data Metrics Machine Learning 79

AWS Big Data

MARCH 7, 2023

This post provides guidance on how to build scalable analytical solutions for gaming industry use cases using Amazon Redshift Serverless. Flexible and easy to use – The solutions should provide less restrictive, easy-to-access, and ready-to-use data. A data warehouse is one of the components in a data hub.

Analytics 71

Analytics Data Warehouse Data Lake Metadata 71