Analytics Experimentation Key Performance Indicator Optimization 
Occam's Razor
MARCH 23, 2021
Analytics teams are named for the silos and limitations within which they trap themselves. Finally, few analytics teams obsess about predictive analytics in a way that allows them to dictate future action. The above-observed realities were on my mind as I took on a new role to lead Global Strategic Analytics. Paid Media.
Occam's Razor
APRIL 8, 2013
Sometimes, we escape the clutches of this sub optimal existence and do pick good metrics or engage in simple A/B testing. This thought was in my mind as I was reading Lean Analytics a new book by my friend Alistair Croll and his collaborator Benjamin Yoskovitz. You're choosing only one metric because you want to optimize it.
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Occam's Razor
AUGUST 22, 2011
Here you'll find all my blog posts categorized into a structure that will hopefully make it easy for you to discover new content, find answers to your questions, or simply wallow in some excellent analytics narratives. " ~ Digital Analytics: "Am I thinking right? How To Excite People About Web Analytics: Five Tips.
datapine
MAY 20, 2020
With a powerful dashboard maker , each point of your customer relations can be optimized to maximize your performance while bringing various additional benefits to the picture. A dynamic CRM KPI dashboard or CRM report template will form the very foundations of your reporting and analytics initiatives. What Is A CRM Report?
datapine
FEBRUARY 4, 2020
Using the right marketing KPIs (key performance indicators) is a good start – what is now left is finding a way to organize it all in a way that makes sense and brings value. 1) Web Analytics Report. How do you know that? If you are doing things in the right way, should you do more of it? click to enlarge**.
Occam's Razor
FEBRUARY 28, 2017
A Key Performance Indicator (KPI), our industry’s lingo for what becomes The metric, has massive influence. Additionally, I passionately believe that optimal metrics help solve for more than an individual’s behavior. While not optimal, it was understandable given the evolutionary stage they were at.
Occam's Razor
MAY 18, 2010
One of my earliest blog posts extolled the glorious virtues of segmentation: Excellent Analytics Tip#2: Segment Absolutely Everything. Many paid web analytics clickstream analytics tools, even today (!), Web Analytics , the other wonderful free WA tool, had advanced segmentation from day one. Of course Yahoo! Take action.
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