Occam's Razor

MAY 27, 2015

It is being hyper-conservative when it comes to creativity and experimentation because of quant-issues. That will quickly be followed by amazing, incredible marketing (owned first, earned next and paid as the final piece of the puzzle). For how to go about this, use the wonderful Analytics Ladder of Awesomeness. Their intent.

Marketing Analytics 153

Marketing Analytics Marketing Analytics Advertising 153

Occam's Razor

SEPTEMBER 30, 2013

Frameworks, because if I can teach someone a new mental model, a different way of thinking, they can be incredibly successful. Bonus : Download nine additional custom reports, and a VP-level dashboard, I''ve created with ABO as a foundation, directly into your Google Analytics account: Occam''s Razor Awesomeness ]. #4: That's it.

Marketing Analytics 154

Marketing Analytics Marketing Visualization Analytics 154

Sisense

JULY 1, 2021

Marketing technology tools (also referred to as MarTech tools) have multiplied from about 150 in 2011 to around 8,000 today, a 5,233% increase that sends a clear message: Marketers are embracing digital assistance and data/analytics. Scott has dubbed this new breed “augmented marketers.” Powering up the marketing toolkit.

Marketing 52

Marketing Experimentation Marketing Analytics ROI 52

Occam's Razor

OCTOBER 12, 2017

The tiny downside of this is that our parents likely never had to invest as much in constant education, experimentation and self-driven investment in core skills. Like this blog, it will be particularly relevant for those who are in digital analytics and digital marketing. Analytical Thinking: Skills, Interviewing, Value.

Marketing 136

Marketing Analytics Machine Learning Strategy 136