Andrew White

JANUARY 11, 2021

It was titled, The Gartner 2021 Leadership Vision for Data & Analytics Leaders. This was for the Chief Data Officer, or head of data and analytics. The fill report is here: Leadership Vision for 2021: Data and Analytics. What are you seeing as the differences between a Chief Analytics Officer and the Chief Data Officer?

Data Analytics 52

Data Analytics Analytics Data-driven Finance 52

Smart Data Collective

FEBRUARY 25, 2021

We have talked a lot about the benefits of big data in marketing. The global marketing analytics market was worth $2.1 This figure is expected to rise sharply in the future as more companies are likely to discover the benefits data-driven marketing affords. Understanding the Benefits of Data-Driven Marketing.

Data-driven 101

Data-driven Marketing Strategy Big Data 101

Business Over Broadway

SEPTEMBER 27, 2018

In this paper, I show you how marketers can improve their customer retention efforts by 1) integrating disparate data silos and 2) employing machine learning predictive analytics. Your marketing strategy is only as good as your ability to deliver measurable results. underspecified) due to omitted metrics.

Machine Learning 76

Machine Learning Data Integration Marketing Predictive Modeling 76

Smart Data Collective

MARCH 11, 2022

There is no disputing that data analytics is a huge gamechanger for companies all over the world. One of the most important is in the field of marketing. Therefore, you need sophisticated customer analytics to analyze complex customer behavior. What Is Customer Service Analytics? Customer Service Analytics: Use Cases.

Customer Analytics 117

Customer Analytics Analytics Key Performance Indicator Big Data 117

Occam's Razor

JUNE 6, 2007

I am thrilled to say that my book Web Analytics: An Hour A Day has been published and is now widely available. Five Reasons Why You Should Buy Web Analytics: An Hour A Day: Web Analytics: An Hour A Day for the first time provides a Practitioner's in the trenches perspective on web analytics. There I said it.

Analytics 60

Analytics Metrics Marketing Dashboards 60

Occam's Razor

MARCH 7, 2022

In our world – marketing research and analytics – that word has come to represent data puking. It is published 50x/year, and shares bleeding-edge thinking about Marketing, Analytics, and Leadership. Premium subscribers see: TMAI #298: Smart Statistical Significance Reporting. ]. Go for insights! The Problem.

Key Performance Indicator 101

Key Performance Indicator Strategy Marketing Publishing 101

Smart Data Collective

MAY 19, 2022

billion on marketing analytics in 2020 alone. Due to the benefits of automated technologies powered by artificial intelligence and data analytics, sales staff may now concentrate on the most vital aspects of the sales cycle. This is where data analytics is going to come in handy. Companies spent $2.8

Sales 134

Sales Big Data Cost-Benefit Marketing 134

datapine

DECEMBER 4, 2019

Predictive & Prescriptive Analytics. Predictive Analytics: What could happen? We mentioned predictive analytics in our business intelligence trends article and we will stress it here as well since we find it extremely important for 2020. The commercial use of predictive analytics is a relatively new thing.

Business Intelligence 212

Business Intelligence Prescriptive Analytics Analytics Predictive Analytics 212

Occam's Razor

JULY 13, 2017

By design none of them from the world of digital analytics, though I’ll stay connected to that world from a how could you use this idea perspective. The sixteen examples neatly fall into nine strategies I hope you’ll cultivate in your analytics practice as you create data visualizations: 1: The Simplicity Obsession. Tweet that.

Visualization 124

Visualization Strategy Interactive Statistics 124