Occam's Razor
JULY 5, 2021
(In this instance…) You and I are not as smart as machine learning algorithms that can analyze insane complexity across terabytes of information from millions of customer interactions. I refer to this full attribution quest: Marketing Portfolio Attribution Analysis. Your primary solution will consist of advanced statistical modeling.
Occam's Razor
MARCH 30, 2017
It’s implications are far and wide, even in the narrow scope that I live in (marketing, analytics, influence). Consider the implications of ML on your email marketing program. Take all the math class you can possibly take, including Calc I, Calc II, Calc III, Linear Algebra, Probability, and Statistics.
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datapine
AUGUST 14, 2019
To fully leverage the power of data science, scientists often need to obtain skills in databases, statistical programming tools, and data visualizations. It helps to automate and makes the usage of the R programming statistical language easier and much more effective. perfect for statistical computing and design.
Jen Stirrup
SEPTEMBER 19, 2019
Here are the topics we’ll cover: Introduction to Analytics with the Microsoft Data Platform. Essential Business Statistics for Analytics Success – the important statistics that business users use often in business spheres, such as marketing and strategy. One important area in data is marketing.
Smart Data Collective
JULY 24, 2023
Social Media Marketing in the Sports Sector is Evolving Due to Advances in Analytics In today’s digital landscape, social media has revolutionized the way sports marketing operates, offering unprecedented opportunities for connection, engagement, and global reach.
Smart Data Collective
FEBRUARY 25, 2021
We have talked a lot about the benefits of big data in marketing. The global marketing analytics market was worth $2.1 This figure is expected to rise sharply in the future as more companies are likely to discover the benefits data-driven marketing affords. Understanding the Benefits of Data-Driven Marketing.
Business Over Broadway
SEPTEMBER 27, 2018
Figure 1 includes a good illustration of different data sets and how they fall along these two size-related dimensions (For the interested reader, check out the figure in an interactive graphic ). Siloed data sets prevent marketers from gaining a complete understanding of their customers. The more data they ingest, the better they get.
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