Occam's Razor

SEPTEMBER 24, 2012

A Facebook employee (FBe) gave a talk about measuring ROI/Value of Facebook campaigns. FBe's recommendation was (paraphrasing a 35 min talk): Don't invent new metrics, use online versions of Reach and GRPs to measure success. So to imply the ROI in Step 4 is sub-optimal. It is a lovely emotional video (really was!).

Advertising 165

Advertising ROI Metrics Marketing 165

datapine

AUGUST 21, 2019

The question and answer we included come from an actual interview that Fortune magazine did with billionaire Tilman Fertitta. Yes, no sales team is perfect, and you can always get better at any of these areas, but this graph will help you to identify the “low hanging fruit” where you can invest a little bit of effort to get a large ROI.

Sales 235

Sales Dashboards KPI Visualization 235

Occam's Razor

JULY 6, 2015

A thing three that shares optimally aligned See-Think-Do-Care metrics! There is a ton of pressure to show ROI, in 24 hours (!!). Not just your largest addressable audience , that leads to the omni-present spray-and-pray advertising on TV and in magazines. Just open Google Analytics. Thing One. That Q is really important.

Measurement 158

Measurement Marketing Metrics Strategy 158

datapine

OCTOBER 30, 2019

Data analytics is the science of examining raw data with the purpose of drawing conclusions about that information. Now a wider range of business users can act as analysts, even performing advanced analytics. They are also increasing analytic capabilities. Data Reporting Basics.

Reporting 127

Reporting Visualization Dashboards KPI 127

Domino Data Lab

FEBRUARY 4, 2019

Given the two points above, that’s okay—there are good ways to direct data exploration toward ROI. In my experience, hyper-specialization tends to seep into larger organizations in a special way… If a company is say, more than 10 years old, they probably began analytics work with a business intelligence team using a data warehouse.

Data Science 66

Data Science Experimentation Data-driven Machine Learning 66

Occam's Razor

FEBRUARY 9, 2015

Half-way through this post, you'll seriously wonder why you've spent so much time obsessing with Adobe/Google Analytics/Chartbeat or other web analytics tool. CIA also formed one of five foundational elements in my best-selling book Web Analytics 2.0. Traffic Trends Key Metrics Analysis. Tools used in this post.

Metrics 155

Metrics Reporting IT Advertising 155

Occam's Razor

APRIL 29, 2013

Many used some data, but they unfortunately used silly data strategies/metrics. And silly simply because as soon as the strategy/success metric being obsessed about was mentioned, it was clear they would fail. You end up paying substantial amounts of money to your analytics/big data vendor – for questionable value.

Marketing 166

Marketing Metrics Advertising Measurement 166