Occam's Razor

SEPTEMBER 24, 2012

A Facebook employee (FBe) gave a talk about measuring ROI/Value of Facebook campaigns. FBe's recommendation was (paraphrasing a 35 min talk): Don't invent new metrics, use online versions of Reach and GRPs to measure success. So to imply the ROI in Step 4 is sub-optimal. It is a lovely emotional video (really was!).

Advertising 165

Advertising ROI Metrics Marketing 165

Jet Global

FEBRUARY 18, 2020

Previously, executives often relied on “squishy metrics” to prove they were generating revenue, reducing costs, optimizing CapEx or OpEx, or retaining customers. I think a lot of business leaders see AI on the cover of a magazine, read a brief article about it, and never really grasp why or how it could benefit the business.

Data-driven 64

Data-driven Machine Learning Cost-Benefit ROI 64

Occam's Razor

JULY 6, 2015

A thing three that shares optimally aligned See-Think-Do-Care metrics! There is a ton of pressure to show ROI, in 24 hours (!!). Not just your largest addressable audience , that leads to the omni-present spray-and-pray advertising on TV and in magazines. But, let's start with the core intent of my post. Thing One.

Measurement 158

Measurement Marketing Metrics Strategy 158

datapine

AUGUST 21, 2019

The question and answer we included come from an actual interview that Fortune magazine did with billionaire Tilman Fertitta. Yes, no sales team is perfect, and you can always get better at any of these areas, but this graph will help you to identify the “low hanging fruit” where you can invest a little bit of effort to get a large ROI.

Sales 235

Sales Dashboards KPI Visualization 235

DataRobot Blog

APRIL 4, 2022

When this contribution is put against the marketing spend in the particular channel, it produces a reading on the highly coveted return on investment (ROI). ROI gives a standard interpretation of whether a marketing activity was profitable and to compare efficiency across media channels or campaigns. When can you give us the ROI?”.

Machine Learning 52

Machine Learning Sales Measurement ROI 52

datapine

OCTOBER 30, 2019

Ramon Ray , tech evangelist and founder of Smart Hustle Magazine, wrote about how to best present your data to a wide audience. Each brings new insights needed to make better business decisions and increase ROI – insights from the past, future, and prescribing possible outcomes. When necessary, provide recommendations.

Reporting 127

Reporting Visualization Dashboards KPI 127

Domino Data Lab

FEBRUARY 4, 2019

Given the two points above, that’s okay—there are good ways to direct data exploration toward ROI. A series of debates in literature, editorials, lectures, magazine articles, film, etc., Overall, this list describes what prevents organizations from obtaining ROI on data science projects. Let’s roll the clock back ~65 years.

Data Science 66

Data Science Experimentation Data-driven Machine Learning 66