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How to Use Data to Drive Your Marketing Strategy

Analytics Vidhya

This article was published as a part of the Data Science Blogathon. Introduction In the era of big data, it’s no surprise that more and more marketers are using data science in marketing to better position their brands, products, and services in today’s hyper-competitive marketplace.

Marketing 370
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10 Examples of How Big Data in Logistics Can Transform The Supply Chain

datapine

Table of Contents 1) Benefits Of Big Data In Logistics 2) 10 Big Data In Logistics Use Cases Big data is revolutionizing many fields of business, and logistics analytics is no exception. The complex and ever-evolving nature of logistics makes it an essential use case for big data applications.

Big Data 275
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10 Big Data Examples Showing The Great Value of Smart Analytics In Real Life At Restaurants, Bars, and Casinos

datapine

“You can have data without information, but you cannot have information without data.” – Daniel Keys Moran. When you think of big data, you usually think of applications related to banking, healthcare analytics , or manufacturing. Download our free summary outlining the best big data examples! Discover 10.

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Big Data Strategies Hinge on Using Drop Tables in SQL Servers

Smart Data Collective

Are you running a company with a focus on big data? One survey showed that 32% of companies have a formal big data strategy. These companies tend to be far more profitable than businesses that do not utilize big data. Companies using big data will have an easier time if they do this.

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What Are the Most Serious Privacy Concerns Regarding Big Data?

Smart Data Collective

Given the growing importance of big data and the rising reliance of businesses on big data analytics to carry out their day-to-day operations, it is safe to say that big data has irrevocably altered the online world for anyone running a digital enterprise or an e-business.

Big Data 135
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Ways Big Data Creates a Better Customer Experience In Fintech

Smart Data Collective

Big data has led to many important breakthroughs in the Fintech sector. And Big Data is one such excellent opportunity ! Big Data is the collection and processing of huge volumes of different data types, which financial institutions use to gain insights into their business processes and make key company decisions.

Big Data 129
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Commerce strategy: Ecommerce is dead, long live ecommerce

IBM Big Data Hub

In today’s dynamic and uncertain landscape, commerce strategy—what we might formerly have referred to as ecommerce strategy—is so much more than it once was. Commerce is a complex journey in which the moment of truth—conversion—takes place. Experience is the North Star of conversion.