Smart Data Collective

MARCH 21, 2019

Among the various factors that play a role in the content marketing decision-making process, analytics ranks near the top of the list. However, not many people understand the benefits of using various analytics tools for marketing a business. Two Experts Share their Perspective on the Benefits of Analytics in Marketing.

Marketing 78

Marketing Analytics ROI Metrics 78

Smart Data Collective

JANUARY 2, 2023

Data analytics technology is becoming more important for marketing than ever before. Companies are projected to spend over $27 billion on marketing analytics by 2031. One of the many ways that marketers are leveraging data analytics is SEO. The foundation of each SEO optimization is keyword research.

Data Analytics 124

Data Analytics Analytics Data-driven Marketing 124

Occam's Razor

OCTOBER 12, 2017

Like this blog, it will be particularly relevant for those who are in digital analytics and digital marketing. The first two are from editions of my newsletter, The Marketing – Analytics Intersect (it goes out weekly, and is now my primary publishing channel, sign up!). Optimal Starting SCOTUS Starting Points.

Marketing 136

Marketing Analytics Machine Learning Strategy 136

Smart Data Collective

MAY 16, 2022

The information in this article can help improve customer engagements to your ecommerce business or other ecommerce interests. Use analytics to optimize in-product ads. Digital marketing has tons of benefits, but don’t rule out offline marketing tools to drive customer engagements just yet.

Data-driven 137

Data-driven Strategy Big Data ROI 137

Smart Data Collective

SEPTEMBER 30, 2021

Analytics technology is essential to the success of modern marketing. In the past, marketers had to rely heavily on their gut instinct, because the performance of various strategies was harder to measure. In the digital era, however, data analytics has made it much easier to figure out what strategies perform optimally.

Analytics 101

Analytics Marketing Sales Metrics 101

Occam's Razor

FEBRUARY 7, 2022

You are likely aware that there are entire sub-cultures (and their attendant Substacks) dedicated to the most granular ideas around experimentation (usually of the landing page optimization variety). It is published 50x/year, and shares bleeding-edge thinking about Marketing, Analytics, and Leadership.

Experimentation 101

Experimentation Testing Optimization Marketing 101

Sisense

JUNE 22, 2021

As a marketer, attribution is one of the most important challenges you face today in a multi-channel world. Your customers interact with multiple campaigns: They start with a TV ad, see a Facebook ad, see a Google Ad two days later, discover an SEO-driven blog article, and finally click on an email discount offer to make a purchase.

Data-driven 52

Data-driven Sales Marketing Key Performance Indicator 52

Smart Data Collective

JUNE 5, 2021

Artificial intelligence can be very important for online marketing. A growing number of marketing professionals are finding new ways to utilize AI to expand their reach. One of the most important ways that marketers can benefit from AI is with search engine marketing. What is Latent Semantic Indexing?

Strategy 136

Strategy Marketing Data-driven Machine Learning 136

Smart Data Collective

MARCH 11, 2022

One of the most important is in the field of marketing. Therefore, you need sophisticated customer analytics to analyze complex customer behavior. This article will go over the concept of customer service analytics and some of the uses and advantages it could provide to a business. What Is Customer Service Analytics?

Customer Analytics 116

Customer Analytics Analytics Key Performance Indicator Big Data 116

Smart Data Collective

MAY 19, 2022

billion on marketing analytics in 2020 alone. Due to the benefits of automated technologies powered by artificial intelligence and data analytics, sales staff may now concentrate on the most vital aspects of the sales cycle. There are many email marketing software that enables you to automate your emails.

Sales 133

Sales Big Data Cost-Benefit Marketing 133

datapine

DECEMBER 4, 2019

Each year, we hear about buzzwords that enter the community, language, market and drive businesses and companies forward. Predictive & Prescriptive Analytics. Predictive Analytics: What could happen? Prescriptive Analytics: What should we do? In fact, the market size is expected to reach $6.0

Business Intelligence 212

Business Intelligence Prescriptive Analytics Analytics Predictive Analytics 212

FineReport

APRIL 3, 2024

These BI Dashboard tools blend advanced analytics with user-friendly interfaces, revealing invaluable insights. Throughout this article, we’ll explore the importance of BI, data visualization, and dashboard tools in navigating intricate data landscapes.

Dashboards 52

Dashboards Visualization Metrics Interactive 52

datapine

FEBRUARY 17, 2023

This is because BI providers are experts in the field and are always updating their solutions to keep up with new technologies and market changes. iFrames can be used to embed any type of content from an external source including YouTube videos, images, articles, and in this case, an entire BI software. click to enlarge** 3.

Analytics 191

Analytics Cost-Benefit Dashboards Business Intelligence 191

Occam's Razor

AUGUST 28, 2017

Why in my areas of expertise, marketing, sales, customer service and analytics, the impact will be deep and wide. I’ve covered AI earlier: Artificial Intelligence: Implications On Marketing, Analytics, And You. A recent incredible article on this topic is in my beloved New Yorker magazine: A.I. VERSUS M.D.

Deep Learning 139

Deep Learning Machine Learning Marketing Strategy 139