Occam's Razor

DECEMBER 3, 2008

Michael, politely, says in an email: "I have done web analytics for five years, I have mastered Omniture, WebTrends and Google Analytics, I provide analysis and not just reporting. Or atleast 40% of the time you are a true Analysis Ninja, even if 60% of the time you are a glorified Reporting Squirrel! Do some introspection.

Analytics 115

Analytics Consulting Metrics Reporting 115

Occam's Razor

NOVEMBER 21, 2011

And – so important – I want you to help me with your ideas of how we can do this impossible analysis better, in the complete absence of data :). The search queries by these users would hence be encrypted and not available to website owners via web analytics tools such as Omniture, WebTrends, Open Stats, Google Analytics etc.

Metrics 136

Metrics Reporting Key Performance Indicator Analytics 136

Occam's Razor

NOVEMBER 13, 2009

I am absolutely thrilled that my book Web Analytics 2.0 I only had one job, at Intuit, when I wrote my first web analytics book. The Pitch: I invite you to consider buying my second web analytics book. Here's why I think you'll love it: Chapter 1 The Bold New World of Web Analytics 2.0. Here we go. A good thing.

Analytics 71

Analytics Metrics Measurement Testing 71

Occam's Razor

SEPTEMBER 20, 2010

You see if you don't implement your links properly the person shows up to your site without any tracking parameters and thus fail to help your web analytics tool to put that visitor in the right source bucket. Missing web analytics tag from landing pages. They land on a page that is missing the web analytics tag.

Analytics 122

Analytics Metrics Data-driven Reporting 122

Occam's Razor

OCTOBER 31, 2011

Data analysis is not easy. But there is something fundamentally wrong about this analysis. The best practice I recommend in Web Analytics 2.0 And if you calibrate your segments optimally you can quickly start doing deep dive analysis looking for some answers. That is part of the joy. You are always learning.

Statistics 130

Statistics Testing Reporting Key Performance Indicator 130

Occam's Razor

JUNE 8, 2006

I am often asked what we look for when we hire Web Analysts or what quality do good Analysts possess or how to measure if a resource that already exists is optimal or how to mentor / motivate / guide our more junior Analysts to propel them to become great Analysts. We all agree that reporting is not analysis.

KPI 94

KPI Measurement Statistics Metrics 94

Occam's Razor

JANUARY 30, 2012

It is painfully heartbreaking to realize that a very small tiny number of people who have access to web analytics tools actually use them. Perform Recency, Frequency & Pan Session Analysis: Fall in Love with People not Page Views. #6. If you are an Analysis Ninja, focus on the mental model and approach used in each recommendation.

Analytics 145

Analytics Dashboards Metrics Key Performance Indicator 145

Occam's Razor

SEPTEMBER 16, 2008

The term KPI is one that I hear far more than any other in this nascent field we call Web Analytics. " and "look at my KPI it is awesomer than yours!" Explain why, hopefully you'll have rules you can apply and check if your Web Metrics are indeed KPI's! Key Performance Indicators! " and.

Key Performance Indicator 123

Key Performance Indicator Metrics KPI Measurement 123

Occam's Razor

AUGUST 12, 2013

Multi-Channel Attribution Analysis. ~ I normally ask people to look at the Path Length report in the Multi-Channel Funnels standard report in Google Analytics (or equivalent tool if you are using SiteCatalyst or WebTrends or other web analytics tools). For the same reasons that path analysis is a waste of time. Grab a Red Bull.

Modeling 161

Modeling Optimization Marketing Interactive 161

Occam's Razor

JANUARY 9, 2012

Rather, I'm going to share a clump of realities/rules garnered from the present to help ready you for the predictable near future. Now here is the great part… if you follow these rules and act on these insights I believe you'll be significantly better prepared for the unpredictable future. Awesome right?

Marketing 140

Marketing B2B Measurement Risk 140

Occam's Razor

AUGUST 23, 2010

Every believer in Web Analytics 2.0 knows that awesomeness comes not from answering just the "What" question but from also answering the "Why" question. A heuristic is a rule of thumb. If you were using a best practices checklist (more on this below) then make a note of the specific rule violations.

Analytics 116

Analytics Cost-Benefit Testing Optimization 116

Occam's Razor

SEPTEMBER 15, 2014

Let's get the information we need to get our CEOs, CMOs and CUXOs to unleash a tsunami of creativity and awesomeness when it comes to mobile. In this post we will look mobile sites first, both data collection and analysis, and then mobile applications. Dive into Mobile Reporting and Analysis. Framing the Opportunity.

Metrics 141

Metrics Reporting Analytics Marketing 141

Occam's Razor

JULY 26, 2010

My hope in this post is to share some simple tips with you that might make your reports and analysis speak to you a bit more. Far too often in our daily lives we let our job titles limit how deep we go in our analysis. I am focused on what the site does because that is what my job title says: Web Analyst. And that is fine.

Metrics 96

Metrics Measurement Dashboards Reporting 96

Occam's Razor

FEBRUARY 25, 2013

It also contains multiple tabs full of specific computations of revenue incrementality delivered for various analytical efforts (Paid Search, Email Marketing, Attribution Analysis, and more). It also has one tab so full of awesomeness, you are going to have to download it to bathe in its glory. 400% ROI, not bad.

Analytics 142

Analytics ROI Marketing Modeling 142

Occam's Razor

DECEMBER 3, 2012

My promise is that if your company/brand/division goes through this diagnostic analysis, it will help identify your opportunities, point out current gaps, and create a much, much better step-by-step digital strategy. Again, same set of rules. Bonus: Are you tracking all the goals in your web analytics tool?

Marketing 147

Marketing Advertising Strategy Optimization 147

Occam's Razor

SEPTEMBER 30, 2013

In addition to that they have amazing content like what you'll see at Patagonia Surfing , and they have a regularly updated awesome blog The Cleanest Line and so much more. Let me share with you my simple rule for creating content, that then markets itself. The rule impacts my work in other, big, ways. incredible 2.

Marketing Analytics 154

Marketing Analytics Marketing Visualization Analytics 154

Occam's Razor

JANUARY 10, 2011

This post is a collection of six things I wish I knew before I started my career in decision support systems (of which web analytics is just the latest incarnation). 10% of your time should be spent in implementing tools, not 15 months with an eye towards analysis in the middle of 2012. Man that was awesome! Prioritize.]. #3:

Analytics 120

Analytics Measurement Data-driven Optimization 120

Occam's Razor

FEBRUARY 22, 2010

Competitive intelligence, the "what else", is one of the core tenets of Web Analytics 2.0. The reason is simple: The ecosystem within which you function on the web contains mind blowing data you can use to become better. Your traffic grew by 6% last year, what was your competitor's growth rate? 1: Toolbar Data.

Metrics 123

Metrics Advertising Reporting Software 123

Occam's Razor

OCTOBER 19, 2010

What is the first thing you want when you think about web analytics? recommending tools for the complete web analytics 2.0 to be awesome you are likely to use one from each category. Web Analytics 2.0. This blog post is about web analytics 2.0. Not just clickstream analysis. Of course tools. Don't be.

Analytics 135

Analytics Testing Measurement Optimization 135

Occam's Razor

MARCH 23, 2010

There are more mistruths and F U D about Web analytics out there than I think is reasonable. Part of it is fueled by a vocal minority genuinely upset that 10 years on we are still not a statistically powered bunch doing complicated analysis that is shifting paradigms. The web is changing too fast. Part of it fueled by Vendors.

Analytics 118

Analytics Consulting Metrics Experimentation 118

Occam's Razor

OCTOBER 23, 2006

The title of my presentation at the Washington DC Emetrics summit was: Creating a Data Driven Web Decision Making Culture – Lessons, Tips, Insights from a Practitioner. 6 Reporting is not Analysis. # 5 Depersonalize decision making # 4 Proactive insights rather than reactive # 3 Empower your analysts. # 1: Got Process? #

Data-driven 117

Data-driven Metrics KPI Reporting 117

Occam's Razor

SEPTEMBER 21, 2015

The difference between a Reporting Squirrel and Analysis Ninja? Do you see how far away a Reporting Squirrel's job is from that of an Analysis Ninja? Do you see how far away a Reporting Squirrel's job is from that of an Analysis Ninja? " There are golden rules: "12 slides for 30 mins!"

Visualization 160

Visualization Key Performance Indicator Slice and Dice Strategy 160

Occam's Razor

MARCH 7, 2011

There are seven courses in all: SEO, PPC, Social Media, Web Analytics, Conversion Optimization, Marketing Fundamentals and Online PR. At the start of each quarter I send a letter to the students enrolled in the web analytics certification course. And here it is… the manifesto… good luck… -Avinash.

Marketing 68

Marketing Analytics KPI Dashboards 68

Occam's Razor

JANUARY 7, 2014

There is an analytics ladder of awesomeness each company needs to climb, and it just takes time. 11: Close to zero aggregated analysis exists, everything's segmented. #10: 9: Your qualitative analysis practice rocks like crazy! #8: 5: 80% of your external consulting spend is focused super-hard analysis problems. #4:

Data-driven 140

Data-driven Consulting Reporting Marketing 140

Occam's Razor

JUNE 28, 2010

We have more web metrics and data than there are stars in the universe (slight exaggeration!). If you have Web Analytics 2.0 Wong is the award winning Commerce '77 Teaching Fellow in Marketing at Queen's School of Business (and an awesome speaker, you should hire him for your next event !). " That was awesome!

Metrics 111

Metrics Key Performance Indicator Data-driven Marketing 111

Occam's Razor

FEBRUARY 9, 2015

Half-way through this post, you'll seriously wonder why you've spent so much time obsessing with Adobe/Google Analytics/Chartbeat or other web analytics tool. Regular readers of the blog know of my deep love for competitive intelligence analysis. Competitive Intelligence Analysis: Why, What & How to Choose.

Metrics 155

Metrics Reporting IT Advertising 155