Occam's Razor

AUGUST 9, 2016

This gives Earth's residents almost all the reports we would like to look at, and hence do almost all the analysis you might want to do in your quest to become an Analysis Ninja. You'll find my Occam's Razor Awesomeness bundle there as well. It is a complete rethink of ecommerce analysis.

Analytics 109

Analytics Metrics Reporting Strategy 109

Occam's Razor

SEPTEMBER 13, 2016

Analysis Ninjas are valued less than I would prefer for them to be. I send it once a week, and it contains my insights and recommendations on those two topics. I've added new insights, recommendations, and two bonus lessons on how to do surveys better and a direct challenge to your company's current analytics strategy.

Modeling 127

Modeling Reporting Strategy Consulting 127

Occam's Razor

SEPTEMBER 21, 2015

The difference between a Reporting Squirrel and Analysis Ninja? That understanding leads to insights about why the performance occurred, which leads to so what we should do. Do you see how far away a Reporting Squirrel's job is from that of an Analysis Ninja? Ten rules to improve storytelling with data.

Visualization 160

Visualization Key Performance Indicator Slice and Dice Strategy 160

Occam's Razor

SEPTEMBER 7, 2010

Tens of thousands of rows of keywords in the Search Report (even for this small blog!). Yet because we are humans we tend to look at just the top ten or twenty rows to try and find insights. The top ten won't change. Gold exists beyond the top tend rows. The problem? But we need more.

Analytics 109

Analytics Metrics Reporting ROI 109

Occam's Razor

FEBRUARY 7, 2011

For help with identifying opportunities and how to do business analysis please see this post: The Beginner's Guide to Advanced Web Data Analysis. I see this: KW: "Avinash is a awesome" Visits: 2 KW: "Avinash is not awesome" Visits: 0. Sadly David, nothing like that exists. Paid Search.

Analytics 94

Analytics Measurement Metrics Predictive Analytics 94

Occam's Razor

JULY 26, 2010

My hope in this post is to share some simple tips with you that might make your reports and analysis speak to you a bit more. Suggestions that might increase the probability that you'll bump into things that might be insightful, and communicate data more effectively. I know the top referrers sending traffic to my site in a month.

Metrics 96

Metrics Measurement Dashboards Reporting 96

Occam's Razor

JUNE 6, 2011

Not asking you to jump into JavaScript classes or make love to Yahoo! you'll also find this summary of the four paths, in a simple 2×2 matrix: The numbers are there to give you a point in time perspective. Competitive Intelligence: Compete , Google Insights for Search , DoubleClick Ad Planner , Trends for Websites.

Analytics 125

Analytics Consulting Statistics Marketing 125

Occam's Razor

OCTOBER 22, 2008

Now to evolving from being Reporting Squirrels to being Analysis Ninjas! You think All Visits and Overall Conversion Rate gives you insights. If you want to find actionable insights you need to segment your web analytics data. Of course I say that with love!!). can now perform sophisticated analysis.

Analytics 105

Analytics Testing Reporting Metrics 105

Occam's Razor

DECEMBER 6, 2010

To share with you three custom reports that I find to be super valuable when I am doing web data analysis. I love custom reports. Either way I promise you'll deliver actionable insights faster! 1: Page Efficiency Analysis Report. That's my plan for this blog post. Consider yourself fully forewarned!

Reporting 125

Reporting Analytics Metrics Cost-Benefit 125

Occam's Razor

AUGUST 13, 2012

Some tools do pan-session analysis better than others, and there are a number of relatively new analytics solutions on the market today. Please read the post in detail with you have ten peaceful minutes. Then do what you can do and move on to making decisions, even if they are small in some scenarios. Let's do this!

Modeling 124

Modeling Metrics Data Quality Data-driven 124

Occam's Razor

MARCH 23, 2010

Part of it is fueled by a vocal minority genuinely upset that 10 years on we are still not a statistically powered bunch doing complicated analysis that is shifting paradigms. Here are ten web analytics ground truths… 1. You'll have no time for data analysis, certainly not for data actioning. ~ This instant.

Analytics 118

Analytics Consulting Metrics Experimentation 118

Occam's Razor

FEBRUARY 9, 2015

Regular readers of the blog know of my deep love for competitive intelligence analysis. Competitive Intelligence Analysis: Why, What & How to Choose. In this post we'll go back to the wondrous world of competitive intelligence analysis. Traffic Trends Key Metrics Analysis. Incoming and Outgoing Traffic.

Metrics 155

Metrics Reporting IT Advertising 155

Occam's Razor

JULY 13, 2017

There is something magical about taking the tons and tons of complexity that lurks in our data, being able to find the core essence, and then illustrate that simply. While I am partial to the simplest of visualizations in a business data context, I love a simple Bar Chart just as much as a Chord or Fisher-Yates Shuffle.

Visualization 124

Visualization Strategy Interactive Statistics 124