Occam's Razor

NOVEMBER 1, 2006

Web Analytics usually simply helps us understand the “What” Clickstream data typically does not tell us why something happened. Since many of us in the Web Analytics community don’t have optimal awareness of this methodology we’ll go into some detail about how lab usability tests are conducted.

Testing 85

Testing Measurement Interactive Software 85

Occam's Razor

FEBRUARY 7, 2011

Nose to the grind "How do I" questions: David Walizer: How do you sell the value of web analytics to a skeptical client in 30 seconds or less? For help with identifying opportunities and how to do business analysis please see this post: The Beginner's Guide to Advanced Web Data Analysis. Let's go! Paid Search.

Analytics 94

Analytics Measurement Metrics Predictive Analytics 94

Occam's Razor

AUGUST 13, 2012

A couple weeks back I'd requested the nice folks following me on Google+ and Facebook to submit their most important digital marketing and analytics questions. Yehoshua Coren: Best ways to measure user behavior in a multi-touch, multi-device digital world. They also reveal things that starting to become scary (Privacy!

Modeling 124

Modeling Metrics Data Quality Data-driven 124

Occam's Razor

JUNE 6, 2011

I got an email the other day with this simple question: "How do break into the world of web analytics?" There is a ton of excitement about web analytics. In our field specifically, good Web Analysts will continue to be in high demand, for any conceivable time period. On page 392 of Web Analytics 2.0

Analytics 125

Analytics Consulting Statistics Marketing 125

Occam's Razor

APRIL 19, 2010

" "What is a dimension in analytics?" There seems to be genuine confusion about the simplest, most foundational, parts of web metrics / analytics. The post will end with a Web Analytics Measurement Framework. " Or: "What are you hoping to accomplish for your business by being on the web?"

Metrics 138

Metrics Key Performance Indicator KPI Business Objectives 138

Occam's Razor

FEBRUARY 25, 2013

This blog is centered around creating incredible digital experiences powered by qualitative and quantitative data insights. Every post is about unleashing the power of digital analytics (the potent combination of data, systems, software and people). Let's calculate the ROI of digital analytics. that we are worth it!

Analytics 142

Analytics ROI Marketing Modeling 142

Occam's Razor

NOVEMBER 24, 2009

When it comes to marketing because of the old world thinking from the worlds of sTelevision and Magazines, and when it comes to measurement because of the world of traditional web analytics. My new book Web Analytics 2.0 Anyone and their brother and ma-in-law can develop a tool, and they have! Twitter Analytics.

Metrics 124

Metrics Analytics Measurement Strategy 124

Occam's Razor

MAY 27, 2015

The web is dead. Mobile web is dead. You input your keywords, text ads, bids and other elements, and the platform intelligently assesses the best fit user intent and delivers your ad. The best we could think about RM+RP+RT is what Direct Marketers (people who sent you all those letters in postal mail!).

Marketing Analytics 153

Marketing Analytics Marketing Analytics Advertising 153

Occam's Razor

MAY 18, 2010

One of my earliest blog posts extolled the glorious virtues of segmentation: Excellent Analytics Tip#2: Segment Absolutely Everything. Many paid web analytics clickstream analytics tools, even today (!), Web Analytics , the other wonderful free WA tool, had advanced segmentation from day one.

Analytics 123

Analytics Key Performance Indicator Metrics Measurement 123

Occam's Razor

OCTOBER 19, 2010

What is the first thing you want when you think about web analytics? Of course tools. recommending tools for the complete web analytics 2.0 My goal is to give you a list of tools that I use in my everyday life as a practitioner (you'll see many of them implemented on this blog). Disclosure].

Analytics 135

Analytics Testing Measurement Optimization 135

Occam's Razor

OCTOBER 10, 2011

The impact on the data side of the ecosystem is that massive amounts of data is being generated and much of what goes for measurement in "social media tools" is profoundly sub optimal (I'm being polite). Do you know of a tool that measures conversation Rate easily as defined above across the main social media channels?

Metrics 165

Metrics Measurement Advertising Key Performance Indicator 165

Occam's Razor

JUNE 28, 2011

Web Analysts are blessed with an immense amount of data, and an amazing amount of valuable, even sexy, metrics to understand business performance. Perhaps your client did not provide you with the all important Web Analytics Measurement Model. Let us not make them the center of our web analytics existence.

Metrics 126

Metrics Measurement Key Performance Indicator Reporting 126

Occam's Razor

JULY 1, 2008

And for now it is equal parts quantitative, qualitative and faith. This post bravely attempts to: 1 ] Highlight the importance of holistic multichannel analytics. That's why multichannel analytics is so important. It is perhaps one of the last few complex nuts left to crack. Because it is hard. Not impossible.

Analytics 116

Analytics Measurement Marketing Sales 116