Occam's Razor

DECEMBER 9, 2013

The most common mistakes digital practitioners and leaders make is to either do things in the wrong order, or to try and do too much at one time. Progress in digital marketing and analytics in either scenario becomes painful (the organization / systems / thinking is simply not in the optimal position). In other words: Evolution.

Marketing 165

Marketing Analytics Key Performance Indicator Optimization 165

Occam's Razor

AUGUST 11, 2014

My last post, perhaps provocatively, called for a reduction of data in executive dashboards (digital, online, offline). Here's the post: Strategic & Tactical Dashboards: Best Practices, Examples. In the post Adil commented that he's observed that attribution modeling is missing from most web analytics dashboards.

Metrics 147

Metrics Dashboards Key Performance Indicator B2B 147

Occam's Razor

SEPTEMBER 30, 2013

Each of the six visuals re-frames a unique facet of the digital opportunity/challenge, and shares how to optimally take advantage of the opportunity/challenge. 1: How to Win, Really Win, at Digital: One-Time PLUS Many-Time Relationships. You should have a robust strategy to earn compelling product reviews. Let's do this! #1:

Marketing Analytics 154

Marketing Analytics Marketing Visualization Analytics 154

Occam's Razor

APRIL 21, 2014

about digital marketing and analytics. For some answers, What is Avinash's typical day like? We will cover questions in four areas: business/strategy challenges, analytics/technical challenges, career/self-development questions and rampant speculation. Business/Strategy Challenges. Let's do this!

Marketing Analytics 131

Marketing Analytics Marketing Analytics Measurement 131

Occam's Razor

JANUARY 30, 2012

It is painfully heartbreaking to realize that a very small tiny number of people who have access to web analytics tools actually use them. Pledge to shift away from a one-size-fits-all data puke, and use your web analytics tool to create a customized dashboard. I named my dashboard: VP, Digital. I mean really use the tools.

Analytics 145

Analytics Dashboards Metrics Key Performance Indicator 145

Occam's Razor

JUNE 11, 2014

But when it comes to digital, it is only a bit more expensive to to punch significantly higher than your weight. Because you want to move your digital strategy beyond just sucking less, you can rock so much more to achieve the combination of being unique, creating delight in your customers and improving your bottom-line (profit).

Marketing 150

Marketing Strategy Sales IT 150

Occam's Razor

MAY 19, 2014

There is unlimited amount of data thrown off our digital existences. (Or But the problem is that single golden metrics hide valuable insights and, more often than not, drive bad behavior. Here's my proposal: If you are pushed to have a single golden metric, give it a partner. So, great metric.

Metrics 159

Metrics Key Performance Indicator Analytics Marketing 159

Occam's Razor

FEBRUARY 3, 2014

YouTube Marketing and Analytics Framework for Success. Some brands have channels with content that is rarely updated or it is just a digital repository of their TV commercials. I also believe that every company in a different stage of their evolution when it comes to sales, marketing, and audiences. YouTube is magnificent.

Marketing 149

Marketing Analytics Advertising Measurement 149

Occam's Razor

JULY 1, 2013

Would you believe me when I say that your digital analytics data, from Google Analytics or WebTrends et. Content marketing is all the rage, as you are well aware of. The challenge is what to produce, what content to market? Step Two: Count the unique pageviews in each of those areas, the data will be in your web analytics tool.

Marketing 135

Marketing Statistics Strategy Consulting 135

Occam's Razor

NOVEMBER 2, 2015

I believe that every human with time to spare, and a connection to the web, should be on social media. " The second question was never answered either, but because all businesses know is how to pimp that became their default strategy. if yes, what should your content (and marketing) strategy be. Success Metrics.

B2B 167

B2B Metrics Testing Recreation/Entertainment 167

Occam's Razor

FEBRUARY 9, 2015

Half-way through this post, you'll seriously wonder why you've spent so much time obsessing with Adobe/Google Analytics/Chartbeat or other web analytics tool. When you are done reading the post, you'll be super mad that your marketing strategy is not more influenced by your competitor's data!

Metrics 155

Metrics Reporting IT Advertising 155

Occam's Razor

MARCH 7, 2016

I want you to sign up for something very, very special I'm doing: Writing short stories from the intersection of marketing and analytics. Should you own or rent? The logic we are taught from when we were babies is that it is better to own than rent. You rent audiences on TV, Magazines, Search, Display, etc.

Marketing Analytics 86

Marketing Analytics Marketing Analytics KPI 86