Occam's Razor

JULY 6, 2016

Analysts, honestly, make the world go round when it comes to any successful business – yes, data is that important. As you might expect from any role, they also make a handful of important mistakes. I've written about the biggest mistake web analysts make. My idea today is even simpler.

Testing 86

Testing Marketing Experimentation Cost-Benefit 86

Occam's Razor

MARCH 12, 2012

All the way back in 2007, I was evangelizing the value of moving away from the "small data" world of clickstream data to the "bigger data" world of using multiple data sources to make smarter decisions on the web. Here's the "bigger web analytics data" picture from 2007… Multiplicity!

Big Data 127

Big Data Data-driven Unstructured Data Marketing 127

Occam's Razor

JANUARY 2, 2013

But it turns out Google Analytics, just like SiteCatalyst, WebTrends, and other web analytics tools, already has plenty of pretty valuable deeply insightful stuff in it. But in case you want to win big rather than just win, I encourage to read the six tips outlined in this post: The Biggest Mistake Web Analysts Make… And How To Avoid It!

Strategy 159

Strategy Analytics Reporting Metrics 159

Occam's Razor

MAY 2, 2017

The very best analysts distill, rather than dilute. The very best analysts focus, when most will tend to gather. The very best analysts are display critical thinking, rather than giving into what’s asked. The very best analysts practice the above principles every day in every dimension of their jobs.

Metrics 141

Metrics Key Performance Indicator B2B Measurement 141

Occam's Razor

AUGUST 13, 2012

What can analysts do, if anything, to overcome the multi-device challenge. Web Analytics tools in the market are not the answer (especially across multi-channel and multi-devices). The questions reveal a bunch of things we used to worry about, and continue to, like data quality and creating data driven cultures. EU Cookies!)

Modeling 124

Modeling Metrics Data Quality Data-driven 124

Occam's Razor

FEBRUARY 25, 2013

Analysts: Put up or shut up time! I felt compelled to write about this topic because I, too, am an analyst to the core. After being an actual analyst for a while, I'm now managing the Google Analytics Certified Partner program, and I now realize that it wasn't just me, our entire INDUSTRY is affected by this issue.

Analytics 142

Analytics ROI Marketing Modeling 142

Occam's Razor

FEBRUARY 20, 2012

The single biggest mistake web analysts make is working without purpose. No going to web analytics conferences. Unfortunately a very tiny fraction of companies, or Analysts, want to put in this lifesaving effort up front. We work very hard. We torture SiteCatalyst. We send out a lot of data. No questions.

IT 138

IT Measurement Marketing Metrics 138