Occam's Razor

SEPTEMBER 29, 2009

It is criminal not to measure your direct response campaigns online. The web rocks!]. See if you were able to get more traffic to arrive at your site, and if they were Existing Visitors or New Visitors (hopefully measured with a first party cookie in your website analytics tool). None the less they persist.

Measurement 128

Measurement Metrics Analytics Marketing 128

Occam's Razor

JANUARY 30, 2012

It is painfully heartbreaking to realize that a very small tiny number of people who have access to web analytics tools actually use them. In-Page Analytics – Re-imagine Traveling Through Data. #5. Matched Query Type, Keyword Position, Day Parts: Sexier PPC Analytics. #7. She/he wants more Social traffic.

Analytics 145

Analytics Dashboards Metrics Key Performance Indicator 145

Occam's Razor

AUGUST 11, 2015

You can download them into your Google Analytics account via one click (along with some lovely Advanced Segments and a Dashboard). Many custom reports are wrong because we mess up the fundamental data model in analytics. This report demonstrates the power of getting something out of Google Analytics that you might know exists there.

Reporting 158

Reporting Analytics Metrics Key Performance Indicator 158

Occam's Razor

APRIL 21, 2014

about digital marketing and analytics. For some answers, What is Avinash's typical day like? We will cover questions in four areas: business/strategy challenges, analytics/technical challenges, career/self-development questions and rampant speculation. Hour-by-hour report please. :)? , Six years go by.

Marketing Analytics 131

Marketing Analytics Marketing Analytics Measurement 131

Occam's Razor

FEBRUARY 7, 2011

Nose to the grind "How do I" questions: David Walizer: How do you sell the value of web analytics to a skeptical client in 30 seconds or less? For help with identifying opportunities and how to do business analysis please see this post: The Beginner's Guide to Advanced Web Data Analysis. Let's go! Paid Search.

Analytics 94

Analytics Measurement Metrics Predictive Analytics 94

Occam's Razor

DECEMBER 6, 2010

To share with you three custom reports that I find to be super valuable when I am doing web data analysis. If your daily practice of web analysis does not hugely rely on custom reports (and advanced segments ) then I am afraid you might be a lot more in the Reporting Squirrel mold and a lot less in the Analysis Ninja mold.

Reporting 125

Reporting Analytics Metrics Cost-Benefit 125

Occam's Razor

MAY 18, 2010

One of my earliest blog posts extolled the glorious virtues of segmentation: Excellent Analytics Tip#2: Segment Absolutely Everything. Many paid web analytics clickstream analytics tools, even today (!), Web Analytics , the other wonderful free WA tool, had advanced segmentation from day one.

Analytics 123

Analytics Key Performance Indicator Metrics Measurement 123

Occam's Razor

SEPTEMBER 15, 2014

You after all have all of the aforementioned devices, and it is likely that at some level you are looking at traffic to your company's digital existence. Remember, when someone says mobile analytics, first ask the clarifying question: Do you mean mobile application or mobile website ? Still, let me try to surprise you. Everything.

Metrics 141

Metrics Reporting Analytics Marketing 141

Occam's Razor

JULY 18, 2011

Analyzing email campaigns requires three important insights: 1. A secondary thing would be to ensure, or your mom will really be mad, that *every* link in your email is tagged with campaign tracking parameters your web analytics solution needs (without this you can’t do the B and O analysis). You can’t track everything.

Metrics 137

Metrics Marketing Measurement Cost-Benefit 137

Occam's Razor

JUNE 15, 2010

. " [For one approach to solving the unknown unknowns problem, and source of this framework, please see the second video in this blog post: Analytics Becomes Intelligent. I believe that actions taken based on web analytics data dramatically increase when we shift from our obsession with the known knows to the known unknowns.

Analytics 105

Analytics Metrics Measurement Marketing 105

Occam's Razor

AUGUST 13, 2012

A couple weeks back I'd requested the nice folks following me on Google+ and Facebook to submit their most important digital marketing and analytics questions. Some tools do pan-session analysis better than others, and there are a number of relatively new analytics solutions on the market today.

Modeling 124

Modeling Metrics Data Quality Data-driven 124

Occam's Razor

FEBRUARY 22, 2010

Competitive intelligence, the "what else", is one of the core tenets of Web Analytics 2.0. The reason is simple: The ecosystem within which you function on the web contains mind blowing data you can use to become better. Your traffic grew by 6% last year, what was your competitor's growth rate?

Metrics 123

Metrics Advertising Reporting Software 123

Occam's Razor

AUGUST 9, 2016

The outcome of book smart is rarely better for analytics practitioners then folks trying to learn how to fly an airplane from how-to books. This is all the way from Aug 2009: Web Analytics Career Advice: Play In The Real World! And, happily, it has almost all of the Google Analytics features implemented correctly.

Analytics 109

Analytics Metrics Reporting Strategy 109

Occam's Razor

DECEMBER 12, 2011

I am going to attempt to significantly simply your life by recommending the critical few metrics you should use to analyze performance of your digital marketing campaigns and website. Tip: Remember this is just cost, not profit. Most likely in Excel. For Search it is in your Google Analytics or Omniture Site Catalyst reports.

Metrics 151

Metrics Key Performance Indicator Measurement Optimization 151

Occam's Razor

FEBRUARY 22, 2011

Just when you thought you were finally getting more comfortable with website analytics and the metrics you report, here comes the massive explosion of mobile data! Oh, and I can click on that map and it gives me driving directions to the location! From a measurement perspective we have four things we can analyze. Having fun?

Analytics 113

Analytics Advertising Metrics Measurement 113

Occam's Razor

JUNE 28, 2011

Web Analysts are blessed with an immense amount of data, and an amazing amount of valuable, even sexy, metrics to understand business performance. Perhaps your client did not provide you with the all important Web Analytics Measurement Model. Why not seek direct success indicators? Sounds better right?).

Metrics 126

Metrics Measurement Key Performance Indicator Reporting 126

Occam's Razor

JULY 31, 2006

Shopping / web surfing is a delicate dance of come to see who we (the company) are, go to another site read reviews, then come to see our benefits, then to ask you wife it is ok for you to buy and then come purchase. Is your company heavily into Direct Marketing (email, snail mail etc)? You get the idea. It is rather sub optimal.

Analytics 115

Analytics Metrics Measurement Reporting 115