Occam's Razor

AUGUST 11, 2015

You can download them into your Google Analytics account via one click (along with some lovely Advanced Segments and a Dashboard). Just go to the GA Solutions Gallery and click Import: Occam's Razor Awesomeness. Many custom reports are wrong because we mess up the fundamental data model in analytics.

Reporting 158

Reporting Analytics Metrics Key Performance Indicator 158

Occam's Razor

FEBRUARY 22, 2011

Just when you thought you were finally getting more comfortable with website analytics and the metrics you report, here comes the massive explosion of mobile data! At one level it is the normal impressions and clicks data, but on another level we are getting new data and metrics we normally don't use. How cool is that!

Analytics 113

Analytics Advertising Metrics Measurement 113

Occam's Razor

AUGUST 9, 2016

The outcome of book smart is rarely better for analytics practitioners then folks trying to learn how to fly an airplane from how-to books. This is all the way from Aug 2009: Web Analytics Career Advice: Play In The Real World! And, happily, it has almost all of the Google Analytics features implemented correctly.

Analytics 109

Analytics Metrics Reporting Strategy 109

Occam's Razor

SEPTEMBER 15, 2014

Nothing I can tell you about the importance of having an incredible mobile strategy will surprise you. Mobile devices (phones, tablets, wearables) are transforming how we behave, how we buy, how we consume content, and dare I say how we become happy or we become sad. The only reason good old digital is beating TV is mobile.

Metrics 141

Metrics Reporting Analytics Marketing 141

Occam's Razor

JANUARY 30, 2012

It is painfully heartbreaking to realize that a very small tiny number of people who have access to web analytics tools actually use them. And doing so with simple mouse clicks inside the standard tool interface (!) In-Page Analytics – Re-imagine Traveling Through Data. #5. Then click on Dashboards, and what do you see?

Analytics 145

Analytics Dashboards Metrics Key Performance Indicator 145

Occam's Razor

APRIL 21, 2014

about digital marketing and analytics. For some answers, What is Avinash's typical day like? We will cover questions in four areas: business/strategy challenges, analytics/technical challenges, career/self-development questions and rampant speculation. Hour-by-hour report please. :)? , Let's do this! Six years go by.

Marketing Analytics 131

Marketing Analytics Marketing Analytics Measurement 131

Occam's Razor

FEBRUARY 7, 2022

Since you're reading a blog on advanced analytics, I'm going to assume that you have been exposed to the magical and amazing awesomeness of experimentation and testing. It is published 50x/year, and shares bleeding-edge thinking about Marketing, Analytics, and Leadership. It truly is the bee's knees. Wah wah wah waaah.

Experimentation 101

Experimentation Testing Optimization Marketing 101

Occam's Razor

AUGUST 12, 2013

There are few things more complicated in analytics (all analytics, big data and huge data!) Last Interaction/Last Click Attribution model. Last Interaction/Last Click Attribution model. Last Non-Direct Click Attribution Model. Last AdWords Click Attribution Model. than multi-channel attribution modeling.

Modeling 161

Modeling Optimization Marketing Interactive 161

Occam's Razor

FEBRUARY 28, 2017

To ensure customer delight was delivered in a timely manner, it was also decided that Average Call Time (ACT) would now be The success metric. Likewise, the number of employees that go well above the call of duty, look to constantly push personal and company boundaries is also quite small.) You’ll be surprised how small that number is.

Key Performance Indicator 106

Key Performance Indicator Metrics Measurement Advertising 106

Occam's Razor

JULY 22, 2013

For example, they don't account for a smart company's ability to form relationships at scale via mobile, social platforms with past, current, and, most importantly, future customers. The world does not need a new business framework. I get "About 269,000,000 results (0.25 seconds)" for business framework on Google today.

Measurement 163

Measurement Marketing Key Performance Indicator Metrics 163

Occam's Razor

MARCH 10, 2015

In a Q&A after a keynote a couple of years ago, I was asked: " When will traditional business analysis subsume the web analytics silo? " " My reply: " All business will ultimately be digital, so, if anything, web analytics will subsume business analysis! " Universal Analytics: What the heck is it?

Strategy 151

Strategy Analytics Measurement Business Analysis 151

Occam's Razor

APRIL 2, 2012

Multi-Channel Attribution, Online to Store: This is the attempt by Marketers and Analysts to try and understand the offline impact (revenue/brand value/butts in seats/phone calls/etc) driven by online marketing and advertising. " I believe deeply in that quote. Included in the post are recommendations for measurement and data analysis.

Modeling 152

Modeling Advertising Marketing Measurement 152

Occam's Razor

OCTOBER 24, 2016

When it comes to your Digital Marketing and Digital Analytics practice, I've advocated slow and steady evolution. To address that, on this blog I've shared something I call the ladders of awesomeness – my view of what the entire evolutionary path looks like. Including data. It seems hard to believe. At least for now.

Metrics 146

Metrics Marketing Optimization Modeling 146

Occam's Razor

AUGUST 13, 2012

A couple weeks back I'd requested the nice folks following me on Google+ and Facebook to submit their most important digital marketing and analytics questions. Some tools do pan-session analysis better than others, and there are a number of relatively new analytics solutions on the market today. EU Cookies!) Let's do this!

Modeling 124

Modeling Metrics Data Quality Data-driven 124

Occam's Razor

OCTOBER 10, 2011

Businesses as in Red Bull and T-Mobile and Johnson & Johnson. I am going to break one of my unspoken cardinal rules: Only write about real problems and measurement that is actually possible in the real world. I am going to break the second part of the rule. So why break the rule? Social media is evolving at an incredible pace.

Metrics 165

Metrics Measurement Advertising Key Performance Indicator 165

Occam's Razor

DECEMBER 12, 2016

And, as if unlimited is not enough, nearly every month your analytics vendors release new features, you discover new analytics solutions, and as your business is more successful (hurray!) What guarantees that agility and innovation are present in your analytics practice? It is not even an analytics tool.

Analytics 141

Analytics Data-driven Strategy Consulting 141

Occam's Razor

FEBRUARY 20, 2012

No touching Google Analytics. No going to web analytics conferences. Even if you work in a multi-headed hydra called "global corporation." My recommendation calls for you to take a structured approach and answer five questions. Sadder still, we don't ask questions later. We never ask questions.

IT 138

IT Measurement Marketing Metrics 138

Occam's Razor

OCTOBER 19, 2010

What is the first thing you want when you think about web analytics? recommending tools for the complete web analytics 2.0 Disclosure:] I am the co-Founder of Market Motive Inc and the Analytics Evangelist for Google. Disclosure:] I am the co-Founder of Market Motive Inc and the Analytics Evangelist for Google.

Analytics 135

Analytics Testing Measurement Optimization 135

Occam's Razor

SEPTEMBER 30, 2013

It is great that you've added a silly string of buttons to all your product pages, but there is hardly a reason for anyone to click on them. Most of the time all they are is an ad for addthis or some other "free" provider of those buttons.). This post is at the intersection of those two lovely things.

Marketing Analytics 154

Marketing Analytics Marketing Visualization Analytics 154

Occam's Razor

JULY 26, 2010

Naturally all of my analysis is focused on the efficiency of the website in moving the Visitors quickly from the landing page to click on that delightful Submit Quote button. The data is easily available in the web analytics tool so why not. But for most other types of businesses the final success does not exist in web analytics tool.

Metrics 96

Metrics Measurement Dashboards Reporting 96

Occam's Razor

APRIL 23, 2012

Choose the right metric and they'll create the most glorious digital experience in the universe, the perfect acquisition campaign, the most amazing customer service channel. When you are paid on a CPM basis the incentive is to figure out how to show the most possible ads on every page ("mo ads mo impressions!

Measurement 152

Measurement Key Performance Indicator Metrics KPI 152

Occam's Razor

FEBRUARY 9, 2015

Half-way through this post, you'll seriously wonder why you've spent so much time obsessing with Adobe/Google Analytics/Chartbeat or other web analytics tool. CIA also formed one of five foundational elements in my best-selling book Web Analytics 2.0. My first blog post on the topic of CIA was on 14th Aug 2006!

Metrics 155

Metrics Reporting IT Advertising 155