Occam's Razor

OCTOBER 24, 2016

Digital Attribution's Ladder of Awesomeness. Wait, Wait, What the Heck is Attribution? Digital Attribution's Ladder: Step Details. Step 4: Standard Attribution Models. Step 5: Custom Attribution Modeling. Step 6: Data-driven Attribution Modeling. Step 7: Pan-Existence Modeling.

Metrics 146

Metrics Marketing Optimization Modeling 146

Occam's Razor

AUGUST 13, 2012

and others that are already delivering nightmares (a multi device world!). Yehoshua Coren: Best ways to measure user behavior in a multi-touch, multi-device digital world. What can analysts do, if anything, to overcome the multi-device challenge. What can analysts do, if anything, to overcome the multi-device challenge.

Modeling 124

Modeling Metrics Data Quality Data-driven 124

Occam's Razor

AUGUST 9, 2016

Gain Attribution Modeling Savvy. You can also search for other stuff, like custom reports or attribution models. Gain Attribution Modeling Savvy. Yet, many don't have access to a well set-up account to build attribution modeling savvy and take their company's analytics the year 2013.

Analytics 109

Analytics Metrics Reporting Strategy 109

Occam's Razor

MARCH 25, 2014

If you get the think , you can definitely go out and create your own list of the critical few. One good way to accomplish that is to ensure you have an optimal org design , and that your Digital Marketing and Measurement Model exemplifies this balance. Your primary owned channel is your website, mobile or desktop. Everything.

Metrics 155

Metrics Marketing Strategy Key Performance Indicator 155

Occam's Razor

APRIL 21, 2014

For some answers, What is Avinash's typical day like? Strategy two… Book two hours with the senior most company leaders who will talk to you, and create the Digital Marketing and Measurement Model. Why is it so incredibly difficult to make people understand that last click attribution model is just idiot?

Marketing Analytics 131

Marketing Analytics Marketing Analytics Measurement 131

Occam's Razor

DECEMBER 9, 2013

Definitely do not start Tweeting or embarrassing your brand on Facebook (we'll do that in a bit). From step five on you were likely already delivering some multi-channel value for your company. It is a part of multi-channel analytics chapter. Definitely not in step one. Don't do paid search.

Marketing 165

Marketing Analytics Key Performance Indicator Optimization 165

Occam's Razor

FEBRUARY 7, 2011

Nilaye Thakrar: What is the best way to attribute an offline sale to an online assist? I see this: KW: "Avinash is a awesome" Visits: 2 KW: "Avinash is not awesome" Visits: 0. By doing multichannel analytics! Your problem is the primary key. I open GA's keyword report. Paid Search. Organic Search.

Analytics 94

Analytics Measurement Metrics Predictive Analytics 94

Occam's Razor

MAY 19, 2014

You definitely want a lot of Visits. And you know the moment those words are uttered you are dealing with a video/effort that is most definitely never going to become "viral." By channel] Conversions - Assisted Conversions. Essentially, how often did that channel help with a future conversion? See the magic?

Metrics 159

Metrics Key Performance Indicator Analytics Marketing 159

Occam's Razor

SEPTEMBER 21, 2015

We send out our multi-tab spreadsheets, our best Google Analytics custom reports , our great dashboards full of data , and more to the tactical layer of data clients. First, someone worked really hard on this and created a really nice model for a smarter decision to be made for 2014. In fact 86.4% It is really 88%. : ). Conversation.

Visualization 160

Visualization Key Performance Indicator Slice and Dice Strategy 160

Occam's Razor

JUNE 11, 2014

We definitely stink less in most cases. From simple and effective personalization on your owned channels (your site) to deep and profoundly impactful engagement on your rent channels (YouTube). Responsive design is not the right way to go, but you will definitely suck-less.]. Time to obsess about multi-channel outcomes.

Marketing 150

Marketing Strategy Sales IT 150

Occam's Razor

OCTOBER 19, 2010

Given the definition above, I am a firm believer in Multiplicity. By default they only work with JavaScript tags (Percent Mobile will also capture behavior on non JavaScript enabled phones) and even then their databases of phone attributes and carrier attributes are quite poor. Second Bit Of Context. Multiplicity.

Analytics 135

Analytics Testing Measurement Optimization 135

Occam's Razor

NOVEMBER 18, 2014

Short story #2: Predictive Modeling, Quantifying Cost of Inaction. Short story #4: Multi-dimensional Slicing and Dicing! At a glance you can see all the big clusters of sources (close to the channels view in Google Analytics). You can definitely have two different tables with this data. Let's look at some more.

Visualization 143

Visualization Slice and Dice Predictive Modeling Metrics 143