Occam's Razor

MAY 4, 2010

They expose a person's critical thinking ability (something I highly recommend you test when you hire web analysts: Interviewing Tip: Stress Test Critical Thinking. When someone asks you an open ended question, at least connected to web analysis, here's what's important. Let's go.

Testing 112

Testing Advertising Marketing Measurement 112

Occam's Razor

MARCH 4, 2008

It gives me a great deal of delight to introduce 4Q: A true permission based on-exit survey that provides an easy to deploy, easy to use and easier still to analyze framework to answer 4 questions that no website owner can live without. Have web analytics data? But the web can help. And you can have it today!!

Measurement 104

Measurement Metrics Consulting Reporting 104

Occam's Razor

MARCH 25, 2014

In a world of infinite choice, the ability to pick critical few metrics to focus on is, well…, critical. I hope the metrics will be helpful, but more than that I hope that the thinking behind whittling down from the infinite to the finite will be of value. Focus on all three with everything you do with digital analytics.

Metrics 155

Metrics Marketing Strategy Key Performance Indicator 155

Occam's Razor

FEBRUARY 7, 2011

Nose to the grind "How do I" questions: David Walizer: How do you sell the value of web analytics to a skeptical client in 30 seconds or less? For help with identifying opportunities and how to do business analysis please see this post: The Beginner's Guide to Advanced Web Data Analysis. I think I did. :).

Analytics 94

Analytics Measurement Metrics Predictive Analytics 94

Occam's Razor

DECEMBER 12, 2016

And, as if unlimited is not enough, nearly every month your analytics vendors release new features, you discover new analytics solutions, and as your business is more successful (hurray!) What guarantees that agility and innovation are present in your analytics practice? It is not even an analytics tool.

Analytics 141

Analytics Data-driven Strategy Consulting 141

Occam's Razor

OCTOBER 24, 2016

Hence, it is dangerous to overlook the super critical importance of P+P+S. When it comes to your Digital Marketing and Digital Analytics practice, I've advocated slow and steady evolution. Here's the simplest way to think about it. You would think if you throw in Conversion Rate in there and you are ready.

Metrics 146

Metrics Marketing Optimization Modeling 146

Occam's Razor

MAY 27, 2015

The web is dead. Mobile web is dead. The best we could think about RM+RP+RT is what Direct Marketers (people who sent you all those letters in postal mail!). Bonus read: See-Think-Do-Care: An Audience Intent Centric Business Framework.]. But, answering them with immense thought and care is absolutely critical.

Marketing Analytics 153

Marketing Analytics Marketing Analytics Advertising 153

Occam's Razor

FEBRUARY 25, 2014

More on that here: DC-DR-DA: A Simple Framework For Smarter Decisions.). It's not the ink, it's the think. But I find that so many times people focus on the ink and not the think. Hence all the insights-free data visualizations floating around the web that are totally value-deficient, even as they are pretty.

Visualization 144

Visualization Key Performance Indicator Dashboards Metrics 144

Occam's Razor

AUGUST 11, 2014

In the post Adil commented that he's observed that attribution modeling is missing from most web analytics dashboards. I'll share the outcome of that thinking in this post, but you also get a bonus. The post also shares a total of seven complete modules to your digital analytics dashboards.

Metrics 147

Metrics Dashboards Key Performance Indicator B2B 147

Occam's Razor

JANUARY 30, 2012

It is painfully heartbreaking to realize that a very small tiny number of people who have access to web analytics tools actually use them. In-Page Analytics – Re-imagine Traveling Through Data. #5. Matched Query Type, Keyword Position, Day Parts: Sexier PPC Analytics. #7. I mean really use the tools. Ravaging data.

Analytics 145

Analytics Dashboards Metrics Key Performance Indicator 145

Occam's Razor

JANUARY 7, 2019

In those moments, you are not thinking of delivering incremental change… You are driven by a desire to deliver a step change (a large or sudden discontinuous change, especially one that makes things better – I’m borrowing the concept from mathematics and technology, from “step function”). The Step Change Analytics Obsessions List.

Marketing Analytics 88

Marketing Analytics Marketing Analytics Strategy 88

Occam's Razor

FEBRUARY 10, 2016

If you don't have goals, you are not doing digital analytics. We were brain storming about the next cluster of coolness for Analytics, the conversation quickly went to what Analysts need to look at on a daily, weekly and monthly basis. You are doing i am wasting earth's precious oxygenalytics. Let's back up.

Analytics 80

Analytics Metrics Key Performance Indicator Slice and Dice 80

Occam's Razor

APRIL 2, 2012

I'm convinced that the resulting problems (confusion, FUD, angst, daily prayers, and wasted budget) are due to the lack of a clear framework that can help clearly define the problem. In this post my hope is share a framework that will help define the problem clearly. Two helpful blog posts on multi-channel analytics: 1.

Modeling 152

Modeling Advertising Marketing Measurement 152

Occam's Razor

NOVEMBER 11, 2013

" In honor of that spirit, I'll take a step away from our mutual obsession with marketing and analytics and share with you the philosophies and values that guide me when I go to work every day. With the web, there are so many avenues to express your passion. Find an outlet to build your own passion platform.

Finance 166

Finance Marketing Strategy IT 166

Occam's Razor

DECEMBER 9, 2013

Progress in digital marketing and analytics in either scenario becomes painful (the organization / systems / thinking is simply not in the optimal position). In this post I want to arm you with the evolution you should undertake in your companies when it comes to marketing and analytics. All clustered into See-Think-Do.

Marketing 165

Marketing Analytics Key Performance Indicator Optimization 165

Occam's Razor

AUGUST 13, 2012

A couple weeks back I'd requested the nice folks following me on Google+ and Facebook to submit their most important digital marketing and analytics questions. Some tools do pan-session analysis better than others, and there are a number of relatively new analytics solutions on the market today.

Modeling 124

Modeling Metrics Data Quality Data-driven 124

Occam's Razor

MAY 18, 2010

One of my earliest blog posts extolled the glorious virtues of segmentation: Excellent Analytics Tip#2: Segment Absolutely Everything. Many paid web analytics clickstream analytics tools, even today (!), Web Analytics , the other wonderful free WA tool, had advanced segmentation from day one. The Problem.

Analytics 123

Analytics Key Performance Indicator Metrics Measurement 123

Occam's Razor

FEBRUARY 25, 2013

Every post is about unleashing the power of digital analytics (the potent combination of data, systems, software and people). But we've never stopped to consider this question: What is the return on investment (ROI) of digital analytics? Let's calculate the ROI of digital analytics. Let's fix that in this post.

Analytics 142

Analytics ROI Marketing Modeling 142

Occam's Razor

AUGUST 9, 2010

The hardest nut to crack in any type of analytics is getting our decision makers (bosses, leaders, marketers) to take action based on data. It was not in the context of web analytics and yet I think it presents a solution to our problem. Perhaps your web analytics dashboard. Ok doing just that is lame.

Analytics 85

Analytics Dashboards Data-driven Metrics 85

Occam's Razor

AUGUST 9, 2016

The outcome of book smart is rarely better for analytics practitioners then folks trying to learn how to fly an airplane from how-to books. This is all the way from Aug 2009: Web Analytics Career Advice: Play In The Real World! And, happily, it has almost all of the Google Analytics features implemented correctly.

Analytics 109

Analytics Metrics Reporting Strategy 109

Occam's Razor

MARCH 7, 2011

There are seven courses in all: SEO, PPC, Social Media, Web Analytics, Conversion Optimization, Marketing Fundamentals and Online PR. At the start of each quarter I send a letter to the students enrolled in the web analytics certification course. It contains the recipes of what I think it takes to win.

Marketing 68

Marketing Analytics KPI Dashboards 68

Occam's Razor

OCTOBER 23, 2006

The title of my presentation at the Washington DC Emetrics summit was: Creating a Data Driven Web Decision Making Culture – Lessons, Tips, Insights from a Practitioner. 0 Ownership of web analytics: Business. 6 Reporting is not Analysis. # 2 Solve for the Trinity. # 1: Got Process? # 6 Reporting is not Analysis.

Data-driven 117

Data-driven Metrics KPI Reporting 117

Occam's Razor

FEBRUARY 20, 2012

The single biggest mistake web analysts make is working without purpose. No touching Google Analytics. No going to web analytics conferences. You are going to have to throw away the shackles, and think like a business owner. Don't open Google Analytics or Yahoo Web Analytics yet!

IT 138

IT Measurement Marketing Metrics 138

Occam's Razor

JANUARY 7, 2014

Every indicator we have is that companies are investing more in every facet of analytics. There is an analytics ladder of awesomeness each company needs to climb, and it just takes time. 7: 25% of all analytical effort is dedicated to data visualization/enhancing data's communicative power. #6: Consulting.

Data-driven 140

Data-driven Consulting Reporting Marketing 140

Occam's Razor

JUNE 10, 2013

It is not quite about web analytics, not quite about data you can just get from WebTrends or Google Analytics, and not quite about just making yet another pretty chart. We have too much data on the web. They are hardly unique in creating compound metrics in the social analytics space. I'm a 83. Thank you.).

Metrics 140

Metrics Analytics Key Performance Indicator Measurement 140

Occam's Razor

JUNE 7, 2017

My plan is to challenge your critical thinking skills, and share lessons that will apply broadly across the professional effort you put day in and day out. You might be screaming that is not fair Avinash, the Zuck Death Spiral ensures that a tiny fraction of 6,462,977 are seeing Expedia’s posts! Bottom-line. Very fair point.

Advertising 162

Advertising Marketing B2B ROI 162

Occam's Razor

NOVEMBER 2, 2015

I believe that every human with time to spare, and a connection to the web, should be on social media. Higher Order Bits: Human vs. Business, Success KPIs, S-T-D-C Framework, MoR Test. It provides four critical lenses through which we will look through. The Business Framework. It's called See-Think-Do-Care.

B2B 167

B2B Metrics Testing Recreation/Entertainment 167

Occam's Razor

FEBRUARY 9, 2015

Half-way through this post, you'll seriously wonder why you've spent so much time obsessing with Adobe/Google Analytics/Chartbeat or other web analytics tool. CIA also formed one of five foundational elements in my best-selling book Web Analytics 2.0. How is competitive intelligence data collected?

Metrics 155

Metrics Reporting IT Advertising 155