avinash silly-marketing-data-strategy-metrics-mistakes 
Occam's Razor
JANUARY 4, 2021
Like you, I consume a whole lot of reports every day – company data, public data. People make so many obvious mistakes. Rookie mistake. One of the biggest reporting mistake is not making clear if the performance is good, bad, or otherwise. Your challenge is that senior leaders will always only ask for data.
Occam's Razor
JANUARY 12, 2015
At the core of everything you will do in digital analytics is the concept of metrics. How do you define a metric: It is simply a number. Your digital analytics tools are full of metrics. Helpful post: Best Metrics For Digital Marketing: Rock Your Own And Rent Strategies.]. All data in aggregate is crap.
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Occam's Razor
SEPTEMBER 24, 2012
This audience is immensely attractive to Brands and Marketers around the world. FBe's recommendation was (paraphrasing a 35 min talk): Don't invent new metrics, use online versions of Reach and GRPs to measure success. The case study seemed to contain a rookie mistake. It was huge. Facebook works.
Occam's Razor
MAY 2, 2017
The very best analysts are know what matter’s the most are not the insights from big data but clear actions and compelling business impact from usually a smaller subset of key data. I usually ask them back: What are you trying to get done with your digital strategies ? But, what if we did not have that opportunity?
Occam's Razor
OCTOBER 24, 2016
Culture is a stronger determinant of success with data than anything else. Including data. People + Process + Structure] > [Data + Technology]. You want to win big with data, with marketing, with transformative digital yada yada and blah blah, evolve. The mistake is yours. Step 1: Optimal Metrics.
Occam's Razor
AUGUST 11, 2015
Custom reports allow you to deeply focus (by eliminating the rif-raf metrics and dimensions, they save time and show just what you want). Many custom reports are wrong because we mess up the fundamental data model in analytics. We mis-align metrics and dimensions across Users, Session, Hits. Social Media Performance Analysis.
Occam's Razor
FEBRUARY 7, 2022
It is published 50x/year, and shares bleeding-edge thinking about Marketing, Analytics, and Leadership. As an example, we have a test in-market right now to determine how much of the money we are spending on Bing is truly incremental. (As People are not lemmings you can shove down a path convenient to lazy Marketers. Billboards!
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