Remove avinash web-design-user-experience-best-practices
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The Lean Analytics Cycle: Metrics > Hypothesis > Experiment > Act

Occam's Razor

To win in business you need to follow this process: Metrics > Hypothesis > Experiment > Act. First, you figure out what you want to improve; then you create an experiment; then you run the experiment; then you measure the results and decide what to do. Experiments come in all shapes and sizes: A marketing campaign.

Metrics 156
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Suck Less | A Plea For User-Centric Design: Powered By You!

Occam's Razor

I've written about the biggest mistake web analysts make. Lab usability testing and online surveys both provide great strategies to obsess about user centric design. Find the most critical experiences in your digital existence. Find the most critical experiences in your digital existence. Let's go!

Testing 86
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Facebook Advertising / Marketing: Best Metrics, ROI, Business Value

Occam's Razor

To rigorously prove value we could all work together to create purer controlled experiments. It is possible to get good test and control groups (type of population, existing brand awareness, market penetration, competitive structures) for our experiments. If you strip everything away, as designed, Facebook is a quest for Likes.

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Robust Experimentation and Testing | Reasons for Failure!

Occam's Razor

There are fat books to teach you how to experiment ( or die! ). And yet, chances are you really don’t know anyone directly who uses experimentation as a part of their regular business practice. Bonus read: Four types of experiments you can run on Facebook: A/B, Holdout, Brand Survey, and Campaign Budget. ). Wah wah wah waaah.

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Qualitative Web Analytics: Heuristic Evaluations Rock!

Occam's Razor

Every believer in Web Analytics 2.0 Maybe the well meaning but "never met our real customers" HiPPO dictates site design. Allow me to introduce you a User Centric Design that is, I think, the solution you have been waiting for: Heuristic Evaluations. in addition to best practices the researcher (or you!)

Analytics 116
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Best Metrics For Digital Marketing: Rock Your Own And Rent Strategies

Occam's Razor

In this post I want to share that one-page list of the best metrics for digital content, marketing and business success with you. Can we deliver an incredible experience that blows the mind of our current and future customers with its sheer beauty, intelligence and simplicity? Best Digital Metrics: Own Existences/Strategies.

Metrics 155
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Dear Avinash: Attribution Modeling, Org Culture, Deeper Analysis

Occam's Razor

Yehoshua Coren: Best ways to measure user behavior in a multi-touch, multi-device digital world. Web Analytics tools in the market are not the answer (especially across multi-channel and multi-devices). This is practically heresy in our industry, but it's what I've learned from my experience.

Modeling 124