avinash win-big-web-analytics-eliminate-data-focus-outcomes 
Occam's Razor
OCTOBER 14, 2014
We are all blessed with more data than we know what to do with, and all for the price of a few lines of JavaScript added to your website. Own data benchmarks. Industry analyst data benchmarks. Competitor data benchmarks. Vendor data benchmarks. Own data benchmarks. So how can you use your own data?
Occam's Razor
MAY 4, 2010
They expose a person's critical thinking ability (something I highly recommend you test when you hire web analysts: Interviewing Tip: Stress Test Critical Thinking. When someone asks you an open ended question, at least connected to web analysis, here's what's important. You went and got some kind of data.
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Occam's Razor
DECEMBER 3, 2008
Michael, politely, says in an email: "I have done web analytics for five years, I have mastered Omniture, WebTrends and Google Analytics, I provide analysis and not just reporting. I feel like am an Analytics God. Every Web Analyst (or really Business Analyst) of any sort finds themselves at that critical point.
Occam's Razor
MARCH 25, 2014
In a world of infinite choice, the ability to pick critical few metrics to focus on is, well…, critical. It is the difference between plodding along, or winning big. But choosing what to focus on is extremely hard. It is because often we are just the data girls / boys. this is a non-trivial challenge.
Occam's Razor
MAY 2, 2017
The very best analysts focus, when most will tend to gather. The very best analysts are know what matter’s the most are not the insights from big data but clear actions and compelling business impact from usually a smaller subset of key data. I am a passionate believer in focusing on the Macro and Micro-Outcomes.
Occam's Razor
AUGUST 11, 2015
Custom reports allow you to deeply focus (by eliminating the rif-raf metrics and dimensions, they save time and show just what you want). You can download them into your Google Analytics account via one click (along with some lovely Advanced Segments and a Dashboard). Business Outcomes Analysis. Your business is unique.
Occam's Razor
AUGUST 11, 2014
My last post, perhaps provocatively, called for a reduction of data in executive dashboards (digital, online, offline). More English (IABI, specifically) would lead to a smarter understanding of performance, and of course glory for data practitioners. I'll share the outcome of that thinking in this post, but you also get a bonus.
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