Smart Data Collective

JUNE 29, 2022

Big data technology is leading to a lot of changes in the field of marketing. A growing number of marketers are exploring the benefits of big data as they strive to improve their branding and outreach strategies. Email marketing is one of the disciplines that has been heavily touched by big data.

B2B 107

B2B Data-driven Marketing Strategy 107

Occam's Razor

AUGUST 12, 2013

There are few things more complicated in analytics (all analytics, big data and huge data!) The outcome in either scenario is a restructuring of the organization that is exquisitely geared towards taking advantage of portfolio optimization. Is there an optimal conversion window you are solving for?

Modeling 161

Modeling Optimization Marketing Interactive 161

datapine

FEBRUARY 4, 2020

If it has been optimized for SEO though, you shouldn’t stop measuring it after the first week, as it needs a couple of months to reach its “cruising traffic”, and you can get several thousands of monthly visits. Using this data can provide insights on whether your investments are stable or need more optimization to deliver specified targets.

Reporting 280

Reporting Marketing Advertising Metrics 280

Occam's Razor

DECEMBER 12, 2016

And, most importantly, everything I'll provide to my boss helps her deeply internalizes I am focused 100% on business priorities – rather than random big data sojourns. If you don't have this, ideally signed in blood by your leadership team and you, then you are just messing around with data. This is sub-optimal.

Analytics 141

Analytics Data-driven Strategy Consulting 141

Occam's Razor

FEBRUARY 28, 2017

Additionally, I passionately believe that optimal metrics help solve for more than an individual’s behavior. While not optimal, it was understandable given the evolutionary stage they were at. Or, worry a ton about the three ad levers you can pull, Content, Targeting, Bids, to ensure you are optimizing for the max leads you can get.

Key Performance Indicator 106

Key Performance Indicator Metrics Measurement Advertising 106

Occam's Razor

SEPTEMBER 15, 2014

Company UX leaders are happy to stink less by taking the sub-optimal path of responsive design, rather than create a mobile-unique experience (your customers tend to do different things on your desktop site than your mobile site!). Media-Mix Modeling/Experimentation. Media-Mix Modeling/Experimentation. Many reasons.

Metrics 141

Metrics Reporting Analytics Marketing 141