Smart Data Collective
JUNE 29, 2022
You want to use these analytics interfaces to optimize your CTAs for the best CTR and conversion rates. A professional email signature is a must-have for any B2B marketer. Email marketing is all about experimentation. Only through testing will you be able to optimize your campaigns and get the best results possible.
O'Reilly on Data
MAY 14, 2020
AI PMs should enter feature development and experimentation phases only after deciding what problem they want to solve as precisely as possible, and placing the problem into one of these categories. Experimentation: It’s just not possible to create a product by building, evaluating, and deploying a single model.
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Occam's Razor
NOVEMBER 13, 2009
Chapter 2 The Optimal Strategy for Choosing Your Web Analytics Soul Mate. Chapter 7 Failing Faster: Unleashing the Power of Testing and Experimentation. Chapter 10 Optimal Solutions for Hidden Web Analytics Traps. It ends with a challenge to embrace Multiplicity – without this it's goodbye greatness. Non-Ecommerce.
Occam's Razor
AUGUST 12, 2013
The outcome in either scenario is a restructuring of the organization that is exquisitely geared towards taking advantage of portfolio optimization. You should not treat your marketing optimization program with the same level of outcome optimization that is applied to five-year-olds. From a Venn -diagram. Who would have thunk?].
datapine
FEBRUARY 4, 2020
If it has been optimized for SEO though, you shouldn’t stop measuring it after the first week, as it needs a couple of months to reach its “cruising traffic”, and you can get several thousands of monthly visits. Using this data can provide insights on whether your investments are stable or need more optimization to deliver specified targets.
Occam's Razor
DECEMBER 12, 2016
They only want to throw up a one page lead-gen form if they are B2B. Instead, every company should solve for a global maxima… Yes, make the short-term money, it is necessary , but also do the but not sufficient part as well… The above optimal strategy indicates that the company leadership is forward-thinking. 50% minimum.
Occam's Razor
JANUARY 9, 2012
Just because your site is B2B, you do not have the right to create a 1940s website and force visitors to type their name, precise GPS coordinates and underwear size to get a PDF that should have existed as a webpage in the first place (as HTML has been invented). All while constantly optimizing your portfolio via controlled experiments.
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