bridgei2i

AUGUST 4, 2020

In order to bring more value to the table in post COVID times, B2B sales organisations today are continuously looking out for the right insights to pursue the right opportunities. How do you see B2B sales transforming in this scenario? And here’s how you’re going to cost justify this. post-COVID era. Aruna: Hi there.

Sales 93

Sales Enterprise B2B Digital Transformation 93

Occam's Razor

DECEMBER 9, 2013

They find the closest industry leader (L'Oreal, Booking, Zyrtec, Innocent Drinks, CSC Consulting). The cool part about display advertising is that we can build our brands cost effectively, introduce our products to a new audience, and create demand based on a number of intent signals (this last part is often missing from offline media).

Marketing 165

Marketing Analytics Key Performance Indicator Optimization 165

bridgei2i

AUGUST 4, 2020

In order to bring more value to the table in post COVID times, B2B sales organisations today continuously looking out for the right insights to pursue the right opportunities. How do you see B2B sales transforming in this scenario? And here’s how you’re going to cost justify this. post-COVID era. Aruna: Hi there.

Sales 52

Sales Enterprise B2B Digital Transformation 52

Occam's Razor

APRIL 21, 2014

Find campaigns where they are spending most money, lower the bounce rate and reduce acquisition cost. I believe these two posts with a collection of some of my favorite metrics will inspire you: 1. Best Metrics For Digital Marketing: Rock Your Own And Rent Strategies 2. But they don't realize the cost. strategies).

Marketing Analytics 131

Marketing Analytics Marketing Analytics Measurement 131

Occam's Razor

OCTOBER 24, 2016

Step 1: Optimal Metrics. You'll find it here: Digital Metrics Ladder of Awesomeness. The metrics ladder lays out a path that will get you there, step by step while ensure your org is coming along with you. Check to make sure that your organization (people, process, structure) has maxed out the benefits of that step.

Metrics 146

Metrics Marketing Optimization Modeling 146

bridgei2i

MAY 19, 2021

They touch upon the role of GICs in driving the digital transformation agenda, the high visibility it brings to all functional areas of an organization, and the part it plays in bridging the gap between growth inefficiencies and cost management. This industry initially was, of course, everybody came to India and played a cost arbitrage game.

Enterprise 75

Enterprise Digital Transformation Marketing Cost-Benefit 75

Occam's Razor

JULY 22, 2013

And it would be a solution that would rock because you created it rather than some consultant/"guru." My solution to these problems was to create a simple framework we can use to put our customers first, evaluate our marketing programs, and right-align our view of success (metrics). The company obsesses about conversion rate.

Measurement 163

Measurement Marketing Key Performance Indicator Metrics 163

Occam's Razor

AUGUST 12, 2013

We have fought valiant battles, paid expensive consultants, purchased a crazy amount of software, and achieved an implementation high that is quickly, followed by a " gosh darn it where is my return on investment from all this? What benefits have come from your credit re-allocation efforts? than multi-channel attribution modeling.

Modeling 161

Modeling Optimization Marketing Interactive 161

Occam's Razor

JANUARY 24, 2011

Surely not using horrible metrics like Page Views, right? One great benefit: I get detailed reports from Amazon that tell me clicks and conversion rates! Compute conversion for online, identify costs saved due to non-payment of bounty, identify goal value! How does the Analyst compute the value added by the site?

Analytics 122

Analytics Finance B2B ROI 122

Occam's Razor

NOVEMBER 15, 2010

I hope you'll benefit from my humble experience. My biggest beef with web analysts and consultants is how quick they are to jump into Google Analytics or Omniture or WebTrends. Go to the B2B dancing monkey video (what!). Index Value Metric. Reduced Cost. In this step I focus on the second item, reducing cost.

Reporting 139

Reporting Metrics Strategy Measurement 139

Occam's Razor

DECEMBER 3, 2012

Check out any B2B, B2Q, M2Z brand. Use those metrics to optimize your social existence. But what is amazing about the web, unlike TV or Radio or even your physical store, is that you can deliver against multiple customer expectations at a very low cost. Bonus: Facebook Advertising / Marketing: Best Metrics, ROI, Business Value.

Marketing 147

Marketing Advertising Strategy Optimization 147

Andrew White

JANUARY 9, 2022

Yet there is no inclusion in the conversation about the costs and issues related to the battery and materials used in the most expensive part of the EV. This is the same for scope, outcomes/metrics, practices, organization/roles, and technology. See New P2P Solutions Will Redefine the B2B Supply Chain. – Yes.

Analytics 64

Analytics Measurement Modeling Data-driven 64