Occam's Razor

APRIL 21, 2014

We will cover questions in four areas: business/strategy challenges, analytics/technical challenges, career/self-development questions and rampant speculation. Business/Strategy Challenges. Strategy one… Prioritize by where you will make money for your client quickly. Let's do this! Glenn Walker.

Marketing Analytics 131

Marketing Analytics Marketing Analytics Measurement 131

Occam's Razor

JULY 6, 2016

Lab usability testing and online surveys both provide great strategies to obsess about user centric design. My love for heuristic evaluations is sourced in the fact that they are relatively straightforward, require the best possible cost – almost free -, and rely on you and your team. It does not matter if you are are B2B or B2C.

Testing 86

Testing Marketing Experimentation Cost-Benefit 86

Cloudera

AUGUST 27, 2021

The organization was locked into a legacy data warehouse with high operational costs and inability to perform exploratory analytics. Its initial step in the pursuit of a digital-first strategy saw it turn to Cloudera for a more agile and cost-effective data storage infrastructure.

B2B 87

B2B Digital Transformation Cost-Benefit Big Data 87

Smart Data Collective

MAY 19, 2022

billion on marketing analytics in 2020 alone. One of the biggest benefits is that it can help automate many aspects of the sales process. Due to the benefits of automated technologies powered by artificial intelligence and data analytics, sales staff may now concentrate on the most vital aspects of the sales cycle.

Sales 134

Sales Big Data Cost-Benefit Marketing 134