Smart Data Collective

JUNE 25, 2021

They must make sure that their marketing strategy is operating effectively. However, the question they have to ask is how they can evaluate their marketing efforts, whether social, digital, email, or even PR. It is no longer safe to indulge in guesswork about marketing strategies.

Dashboards 93

Dashboards Metrics Marketing Key Performance Indicator 93

datapine

AUGUST 14, 2019

Companies surely need data scientists to help them empower their analytics processes, build a numbers-based strategy that will boost their bottom line, and ensure that enormous amounts of data are translated into actionable insights. But being an inquisitive Sherlock Holmes of data is no easy task. Our Top Data Science Tools.

Data Science 214

Data Science Statistics Business Intelligence Visualization 214

Occam's Razor

JANUARY 7, 2019

The Step Change Analytics Obsessions List. You'll be surprised by the steep drop in Cost per Acquisition. What the cost of getting a retail customer to make subsequent purchases over mobile apps lower? You'll be surprised at the increase in your salary and bonus (oh, and the company will benefit too!).

Marketing Analytics 88

Marketing Analytics Marketing Analytics Strategy 88

Jen Stirrup

SEPTEMBER 19, 2019

In this workshop, we will make analytics relevant to your business so your organization will feel the benefit. Essential Business Statistics for Analytics Success – the important statistics that business users use often in business spheres, such as marketing and strategy. Power BI and Marketing Data.

Business Analytics 40

Business Analytics Analytics Statistics Dashboards 40

Smart Data Collective

DECEMBER 2, 2021

Big data is a gamechanger for the marketing sector. We have talked about the benefits of using big data in online marketing. However, there are other reasons to use big data to make the most of your marketing strategy. One often overlooked opportunity to leverage big data is in the context of SMS marketing.

Data-driven 101

Data-driven Marketing Strategy Advertising 101

Occam's Razor

APRIL 21, 2014

We will cover questions in four areas: business/strategy challenges, analytics/technical challenges, career/self-development questions and rampant speculation. Business/Strategy Challenges. Strategy one… Prioritize by where you will make money for your client quickly. Let's do this! Glenn Walker.

Marketing Analytics 131

Marketing Analytics Marketing Analytics Measurement 131

Occam's Razor

JULY 6, 2016

Lab usability testing and online surveys both provide great strategies to obsess about user centric design. My love for heuristic evaluations is sourced in the fact that they are relatively straightforward, require the best possible cost – almost free -, and rely on you and your team. For a jacket that costs $199 list.

Testing 86

Testing Marketing Experimentation Cost-Benefit 86

Smart Data Collective

MARCH 11, 2022

Companies frequently use analytical tools to gather customer data from across the organization and provide important insights. Marketing, product development, and customer experience should all benefit from these discoveries. There are a lot of great benefits of using big data in customer service.

Customer Analytics 119

Customer Analytics Analytics Key Performance Indicator Big Data 119

Cloudera

AUGUST 27, 2021

The organization was locked into a legacy data warehouse with high operational costs and inability to perform exploratory analytics. Its initial step in the pursuit of a digital-first strategy saw it turn to Cloudera for a more agile and cost-effective data storage infrastructure.

B2B 87

B2B Digital Transformation Cost-Benefit Big Data 87

Smart Data Collective

MAY 19, 2022

billion on marketing analytics in 2020 alone. One of the biggest benefits is that it can help automate many aspects of the sales process. Due to the benefits of automated technologies powered by artificial intelligence and data analytics, sales staff may now concentrate on the most vital aspects of the sales cycle.

Sales 134

Sales Big Data Cost-Benefit Marketing 134

Darkhorse

APRIL 9, 2018

Many organizations have begun to recognize the benefit of using analytics to support decision-making. Do you build your own analytics team? Before we get too far, let’s make sure we answer the first question: Do you really need your own analytics capability? Does the expected value exceed the expected cost?

Consulting 58

Consulting Cost-Benefit Machine Learning Analytics 58

FineReport

APRIL 3, 2024

Benefits of BI Dashboard Tools Business intelligence dashboards are now essential tools, making complex data accessible to non-technical users. These well-designed dashboards offer several business benefits: Empowering informed decisions and strategic planning for business executives. Assess upfront costs and long-term expenses.

Dashboards 52

Dashboards Visualization Metrics Interactive 52

Occam's Razor

MARCH 7, 2016

Why evolve the strategy now? Some recent events made me wonder what the best strategy for a business is. And then, as Google evolves its strategy from it's own point of view, one result was a tweak to it's algorithm. I'm creating a strategy to diversify both platforms and audience relationship quality.

Marketing Analytics 86

Marketing Analytics Marketing Analytics KPI 86

Andrew White

JANUARY 11, 2021

With a success behind you, sell that experience as the kind of benefit you can help improve. Do you recommend a consulting approach strategy rather than a CDO strategy? How do you think Technology Business Management plays into this strategy? See recorded webinars: Emerging Practices for a Data-driven Strategy.

Data Analytics 52

Data Analytics Analytics Data-driven Finance 52