Smart Data Collective

AUGUST 30, 2022

Analytics technology is very important for modern business. Companies spent over $240 billion on big data analytics last year. There are many important applications of data analytics technology. Analytics Can Be Essential for Helping Companies with their Pricing Strategies.

B2B 129

B2B Analytics Cost-Benefit Metrics 129

Smart Data Collective

JANUARY 5, 2021

We recently talked about the benefits of using big data in marketing. We even discussed some tools that leverage big data to get more value out of marketing strategies. For B2B sales and marketing teams, few metaphors are as powerful as the sales funnel. These are all great reasons to use big data in marketing.

B2B 124

B2B Sales Marketing Big Data 124

AWS Big Data

NOVEMBER 28, 2023

As customers become more data driven and use data as a source of competitive advantage, they want to easily run analytics on their data to better understand their core business drivers to grow sales, reduce costs, and optimize their businesses. But integrating data isn’t easy.

Data Warehouse 91

Data Warehouse Data-driven Machine Learning B2B 91

Smart Data Collective

JULY 20, 2022

Here are some statistics on the importance of AI in marketing : 48% of marketers feel AI makes a greater difference than anything else in affecting their relationship with customers 51% of e-commerce companies use AI to improve the customer experience 64% of B2B marketers use AI to guide their strategy.

Marketing 137

Marketing B2B Strategy Statistics 137

Smart Data Collective

MARCH 14, 2022

Data analytics technology is becoming a more important aspect of business models in all industries. They need to leverage analytics strategically to maximize their revenue. Data Analytics is an Invaluable Part of SaaS Revenue Optimization. This is an area where analytics can be highly valuable.

Modeling 97

Modeling Analytics Sales Key Performance Indicator 97

bridgei2i

JULY 8, 2020

Their head is like can we augment data from other data sources that can give us a glimpse into the future. Could we finally say that there is a widespread consensus in the community that data is more important than ever now. Effectiveness, which is, how can any form of digital information help us drive business metrics.

Digital Transformation 132

Digital Transformation Enterprise Insurance Risk 132

AWS Big Data

JULY 13, 2023

Altron is a pioneer of providing data-driven solutions for their customers by combining technical expertise with in-depth customer understanding to provide highly differentiated technology solutions. This is a guest post co-authored by Jacques Steyn, Senior Manager Professional Services at Altron Group.

Optimization 90

Optimization B2B Data Quality Sales 90