Smart Data Collective

MARCH 24, 2020

Big data is changing the direction of our economy in unprecedented ways. Every business should look for ways to monetize big data and use it to optimize your business model. The number of companies using big data is growing at an accelerated rate. Another poll found 71% of B2B companies use personalization.

Big Data 115

Big Data B2B Data mining Sales 115

datapine

FEBRUARY 9, 2024

Company A then creates ads, launches a blog, boosts its social media presence, and optimizes its website for enhanced search engine rankings. Without performance indicators, most B2B blogs could still largely be based on classic storytelling to rope in more readers, all while falling behind their direct competitors. What happens next?

KPI 221

KPI Management Key Performance Indicator Measurement 221

O'Reilly on Data

MAY 14, 2020

The foundation of any data product consists of “solid data infrastructure, including data collection, data storage, data pipelines, data preparation, and traditional analytics.” Consumer Companies Versus B2B Companies. B2B firms solve highly complex problems for a very narrow set of consumers.

Management 363

Management Experimentation B2B Machine Learning 363

Occam's Razor

APRIL 21, 2014

about digital marketing and analytics. We wonder why data people are not loved. :). Strategy two… Book two hours with the senior most company leaders who will talk to you, and create the Digital Marketing and Measurement Model. I believe these two posts with a collection of some of my favorite metrics will inspire you: 1.

Marketing Analytics 131

Marketing Analytics Marketing Analytics Measurement 131

datapine

JUNE 13, 2019

Sales reports help in finding potential new market opportunities where they could improve the results. Hereafter are some examples of B2B and retail KPIs you can track in this sales reporting template. a) B2B Daily Reports To Control Your Operations. a) Track Your Weekly B2B Sales With These Reports.

Sales 264

Sales Reporting KPI B2B 264

datapine

NOVEMBER 19, 2019

If you don’t pay attention to new changes or keep up the pace, it’s easy to fall behind the times (and the market) while other companies beat you to the punch. For businesses looking to improve their consumer marketing communications, finding relevant images in real-time is a time-consuming venture. The solution?

Technology 279

Technology Internet of Things IT IoT 279

Occam's Razor

DECEMBER 12, 2016

You got me, I am ignoring all the data layer and custom stuff! But, at the end of the day presence of a Tag Manager communicates to me that the company is serious about data collection and data quality. Digital Marketing & Measurement Model. You plus Marketing Team.]. All that is great. That's it.

Analytics 141

Analytics Data-driven Strategy Consulting 141