Smart Data Collective

JUNE 29, 2022

Yo can use big data to make this easier. One option is to use data mining tools to learn more about the challenges people are making. You can assimilate data from various polls to learn more about the pain points of your target customers and create content that addresses them. Test Different Calls-to-Action.

B2B 105

B2B Data-driven Marketing Strategy 105

Occam's Razor

NOVEMBER 13, 2009

I am a Mechanical Engineer with a MBA, a late covert to the power of understanding the super sexy "why" by leveraging lab usability studies, surveys, card sorts, online remote testing and more. Chapter 7 Failing Faster: Unleashing the Power of Testing and Experimentation. Glory will be yours!! Non-Ecommerce.

Analytics 71

Analytics Metrics Measurement Testing 71

Occam's Razor

SEPTEMBER 15, 2014

Media-Mix Modeling/Experimentation. It does not matter if you are a B2B or B2C or A2K, you will always see this. Upsight (nee Kontagent) provides mobile app analytics, with a pinch of advanced segmentation (including sweet cohort analysis ) and big data mining thrown in for good measure. Implement Cross-Device Tracking.

Metrics 141

Metrics Reporting Analytics Marketing 141