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10 Essential Data-Driven B2B Email Marketing Strategies

Smart Data Collective

A growing number of marketers are exploring the benefits of big data as they strive to improve their branding and outreach strategies. Email marketing is one of the disciplines that has been heavily touched by big data. How to Use Data to Improve Your Email Marketing Strategy. Always Provide Value.

B2B 107
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5 Ways B2B Companies Can Use Analytics for Pricing

Smart Data Collective

Analytics Can Be Essential for Helping Companies with their Pricing Strategies. We all know how difficult it can be to get the pricing right in B2B contexts. In today’s business world, pricing has become one of the most important parts of a company’s strategy. Why Is It Important To Use Get B2B Pricing Right?

B2B 132
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5 Ways to Use Digital Signage for Data-Centric B2B Companies

Smart Data Collective

However, data analytics technology can be just as useful with regards to creating a successful B2B business. One of the benefits of data analytics in B2B marketing is with using digital signage. Data Analytics Helps Companies Create More Effective Digital Signage Marketing Strategies.

B2B 113
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ERP Integration Benefits Data-Savvy eCommerce for Distribution Industry

Smart Data Collective

Companies in the distribution industry are particularly dependent on data, due to the complicated logistics issues they encounter. There are many reasons that data analytics and data mining are vital aspects of modern e-commerce strategies. Do you want to know how to incorporate it into your data-driven business?

B2B 107
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6 Ways Data Analytics Can Improve Targeting with LinkedIn Ads

Smart Data Collective

More companies are using data analytics and AI to optimize their marketing strategies. LinkedIn is one of the platforms that helps people use big data to facilitate online marketing. You can use their sophisticated analytics dashboard to improve your marketing strategies. 1 – Location. 1 – Location.

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Magnificent Mobile Website And App Analytics: Reports, Metrics, How-to!

Occam's Razor

Nothing I can tell you about the importance of having an incredible mobile strategy will surprise you. If you look at the mobile marketing strategies, you will see they don't reflect this shift to mobile. Create a distinct mobile website and mobile app measurement strategies. Many reasons. CEOs still don't get it.

Metrics 141
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Web Analytics 2.0 Book: In Stores Now!!

Occam's Razor

No dragging of the feet, the book starts with a bang by laying out the framework that will be the center of every company that will leverage data (qualitative, quantitative, competitive) on the web. Chapter 2 The Optimal Strategy for Choosing Your Web Analytics Soul Mate. Glory will be yours!! Non-Ecommerce. It was hard.