B2B Experimentation Optimization ROI 
Smart Data Collective
JUNE 29, 2022
In fact, a recent study by the Direct Marketing Association showed that email marketing produces an average return on investment (ROI) of $44 for every dollar spent. You want to use these analytics interfaces to optimize your CTAs for the best CTR and conversion rates. A professional email signature is a must-have for any B2B marketer.
datapine
FEBRUARY 4, 2020
Keep in mind that a metric like your CTR (click-through-rate) or the number of sessions should be understood in their globality, and not an absolute truth: increasing them will not systematically generate more profit or rise the ROI (return on investment) displayed on this dashboard. 2) Engagement On Social Media.
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Occam's Razor
MARCH 23, 2010
My problem with these mistruths and FUD is that they result in a ton of practitioners and companies making profoundly sub optimal choices, which in turn results in not just much longer slogs but also spectacular career implosions and the entire web analytics industry suffering. This is sad. Even a little frustrating. Likely not.
datapine
JANUARY 31, 2022
For example, in regards to marketing, traditional advertising methods of spending large amounts of money on TV, radio, and print ads without measuring ROI aren’t working like they used to. They’re about having the mindset of an experimenter and being willing to let data guide a company’s decision-making process.
Occam's Razor
NOVEMBER 2, 2015
In this post let's look at each Social Network, see what B2B and B2C brands are doing there today, from that draw lessons as to 1. When you search for them, if you find them, you end up on sub-optimal landing pages. The brand and performance ROI to the company is clear and direct. So, let's fix that error.
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